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Newmarket sign by‑law: what’s allowed

Sign By-law 2017-73, consolidated to 27 April 2020 (amending By-law 2020-22). What the published by-law allows, how big, whether a sign can be lit, what it costs, and which copy of the by-law to trust.

We calculate sizesverified 2026-09Updated 25 September 2026 →

What we hold: we calculate the size and count limits, so a check here gives you a number · lighting and digital rules read in full · fees and timelines from the published schedule · engineering trigger confirmed.

Lake Ontario Newmarket
Approximate location

Check a specific address in Newmarket

Two questions, no dimensions needed. You get the maximum for your sign type, the lighting rules, the fee and the sections it all came from.

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What the by-law allows in Newmarket
Sign typeHereMost you’d getThe rule
On the building
Fascia, wall sign, channel letters
Depends on districts.17.0 — Class A and B 23.22 m² (250 sq ft), 27.87 m² (300 sq ft) on a corner building; Class C 2.32 m² (25 sq ft); 2.44 m (8 ft) above adjoining grade (printed under Maximum Height); 20.32 cm maximum projection read it · p.17 ↗
Freestanding
Pylon or monument out front
Depends on districts.16.0 — Class A: one sign at 27.87 m² (300 sq ft) and 7.5 m (25 ft) under 243.84 m (800 ft) of frontage, two at 46.45 m² (500 sq ft) and 10.67 m (35 ft) above it; Class D may not be illuminated read it · p.15 ↗
Projecting
Blade sign off the wall
Depends on districtDepends on the sign district. Start a check and pick the district to get the figure.
Small directional
Entrance or drive-aisle sign
Depends on districtUsually falls under the ground sign rules unless the by-law carves out directional signs — s.16.0 — Class A: one sign at 27.87 m² (300 sq ft) and 7.5 m (25 ft) under 243.84 m (800 ft) of frontage, two at 46.45 m² (500 sq ft) and 10.67 m (35 ft) above it; Class D may not be illuminated read it · p.15 ↗
New face, same frame
Replacing the face of a sign already there
UnresolvedA face replacement may be a copy change, maintenance or an alteration under the applicable by-law. Confirm the existing sign’s lawful status and whether changes to its face, structure, area or illumination require a permit. A permit exemption does not establish permission to install.
Window signs & graphics
Lettering, decals and signs behind glass
Review neededWindow-sign calculations are not yet verified for this municipality and category. Confirm classification, coverage, placement and permit requirements with the municipality.
Temporary promotional
Banners, mobile signs and short-term promotions
Review guidance onlyReview guidance only. No size limit, fee, exemption or permitted display period has been validated for this category. Confirm the exact sign format, location, display period and any renewal or repeat-display limits. Temporary use does not itself establish a permit exemption.
Construction & development
Development marketing, builder signs and hoarding
Review guidance onlyReview guidance only. No size limit, fee, exemption or permitted display period has been validated for this category. Confirm whether this is development advertising, builder identification, hoarding graphics or a required notice. Provide the project stage, proposed copy and location; these purposes may follow different requirements.
Real estate
For sale, for lease and open-house signs
Review guidance onlyReview guidance only. No size limit, fee, exemption or permitted display period has been validated for this category. Confirm the property use, whether the sign is at the listed property or off-site, and the applicable removal deadline. New-development marketing may be classified separately from an ordinary sale or lease sign.
Event signage
Commercial, community and private events
Review guidance onlyReview guidance only. No size limit, fee, exemption or permitted display period has been validated for this category. Confirm the organizer, commercial content, sign format, location and display dates. Community events, private celebrations and election signs may follow separate rules; an event permit does not establish permission for every sign.

“Up to” means we have the rule but not your dimensions — start a check and enter them to get your actual numbers. “Rule on file” means we have read the section and can take you to it, but have not turned it into a calculation — so no number, on purpose. “Depends on district” means we do calculate it, but the figure changes with the sign district, so pick one to see it.

Can you light it?Depends where exactly

Depends where exactly

Permitted for most permanent signs — no brightness cap, but the lighting METHODS are a closed list. s.14.1 to s.14.3 is the regime, and each sign-type table grants illumination row by row with the words “Permitted in accordance with Subsections 14.1 and 14.2”. s.14.1 is a spill rule: light from the sign must not project onto any adjacent premises. s.14.2 requires installation to Newmarket Hydro’s requirements.

BrightnessNo numeric limit in this by-law
No cap means no safe harbour either — the City can still object to a sign as a nuisance.
Hours it must be off or dimmedNo shut-off. For electronic changeable copy, the brightness level must be lowered in accordance with ambient light conditions between 12:00 a.m. and 5:00 a.m. No level is given.
s.25.3(g)
Lighting methods.14.3(d) lists spot lighting below the sign and shining upward as an allowed external lighting method. Lamps must be visually unobtrusive as determined by the Director, and light must not project onto adjacent premises (s.14.1). Sign-type and zone restrictions still apply; an allowed fixture does not authorize illumination of every sign.
Near housingA sign with electronic changeable copy must be at least 30.48 m (100.0 feet) from a Residential Zone and not visible from a contiguous Residential Zone. A billboard may not be within 200 m (656 ft) of a residential property, a school or park, or a heritage-designated property.
s.25.3(b), s.25.3(f), s.16.2(e)

Worth knowing before you design it

s.14.3 limits external lighting to open hooded spotlights, lighting recessed in an adjacent architectural feature, lights concealed behind relief lettering, and spot lighting below the sign shining upward. Lamps must be designed to be visually unobtrusive, as determined by the Director.

Read this first. There is no nit, lux, candela or foot-candle figure anywhere in this by-law. Compliance is judged on spill and on the Director’s “visually unobtrusive” test. Digital copy is also barred outright in the Downtown Urban Centre and Historic Downtown Urban Centre zones, and Open Space and Golf Course ground signs may not be illuminated at all.

You said this one has no digital or changing message, so we have left those rules out. If that changes, they are in s.25.0.

Read it yourself: s.14.0, s.25.0 of Sign By-law 2017-73 ↗

What it costs and how long5 to budget

Permit fee

Depends on the sign type — see the fee note

About the fee

$529.44 for a ground sign, and $133.49 for a portable or new home development sign. The fees for other sign types are not in the rows we quote, so confirm them with the Town. Permit fees may be doubled where the sign went up before the permit was issued (s.6.11), and no more than four (4) permits per sign type are issued to a single business in a calendar year (s.6.6).

How long the City takes

No verified processing target is recorded here for Newmarket. Ask the sign-permit office which review stream applies, when its clock starts, and whether other approvals are prerequisites.

If it needs a variance $332.60

Decided by the Director. Appeal: A review of the Director’s decision can be requested within 30 calendar days. A variance appeal to the Appeal Committee is $665.19. A billboard sign permit is $1,993.31, and a billboard renewal every 5 years is $665.19.

Professional design and construction review — Professional design/review not resolved

The entered details do not establish whether professional design or construction review is required. The 2024 Ontario Building Code Compendium, Division C, Articles 1.2.1.2.(6)–(7) and 1.2.2.1.(8)–(9), distinguishes design from construction review and permits an architect, professional engineer or both for these sign provisions. Confirm the applicable Code edition, sign classification, each face area, total weight, height and mounting with the municipal building-permit office. Being below a listed threshold does not clear other structural or local requirements. Local source note (confirm applicability): s.12.0: no sign shall be erected on any building unless the building has been designed by a professional engineer to carry the additional dead and wind loads due to the sign. The clause sets no size threshold. Official Code source: https://www.publications.gov.on.ca/store/20170501121/Free_Download_Files/301880.pdf

The by-law itself
The governing document

Sign By-law 2017-73

2017-73 · Consolidated to 27 April 2020 (amending By-law 2020-22) · PDF, 31 pages

A consolidation is the by-law’s text with its later amendments folded in; the date says how current that copy is.

Open the by-law ↗
Read this before you read the by-law. Newmarket has no dedicated sign permit page — the form sits under building and renovating. Its sign fees are in the Legislative Services fee schedule rather than the building permit schedule, while the application itself goes to Planning and Building Services, which is an easy place to look in the wrong document.

Straight to the sections the numbers above come from:

What you wantWhere it is
Wall signss.17.0 — Class A and B 23.22 m² (250 sq ft), 27.87 m² (300 sq ft) on a corner building; Class C 2.32 m² (25 sq ft); 2.44 m (8 ft) above adjoining grade (printed under Maximum Height); 20.32 cm maximum projectionopen · p.17 ↗
Ground signss.16.0 — Class A: one sign at 27.87 m² (300 sq ft) and 7.5 m (25 ft) under 243.84 m (800 ft) of frontage, two at 46.45 m² (500 sq ft) and 10.67 m (35 ft) above it; Class D may not be illuminatedopen · p.15 ↗
Variances.33.0 — the Director decides; a review of the decision may be requested within 30 daysopen · p.28 ↗
Structures.12.0 — the building must have been engineer-designed for the sign’s dead and wind loads, with no size threshold; s.6.12(c) — stamped drawings and a post-erection construction review report, if required or requestedopen · p.14 ↗

Page jumps are close, not exact — a cover sheet or table of contents can shift a PDF by a page or two. The section number is the reliable part.

Also worth having open:

Where these numbers came from
By-law textverified Sep 2026 · by-law text · 2 separate checks
Every published figure checked word for word against the consolidation on 24 September 2026. The 2.44 m (8 ft) column question was settled on 25 September 2026 by looking at the printed page rather than the text layer: it sits in the Minimum Ground Clearance column, Maximum Height is blank, and the site carries it as a clearance.
Size and count rulesverified Sep 2026 · by-law text · 2 separate checks
s.12.0 requires the building to have been designed by a professional engineer for the sign’s dead and wind loads, with no size threshold. Checked word for word against the by-law on 24 September 2026.
Permit feesverified Sep 2026 · published fee schedule · checked once
Variance costverified Sep 2026 · published fee schedule · checked once
The by-law’s own words78 figures

Each figure above, in the by-law’s own words. Every quote was checked against the published document, and is re-checked whenever the document is re-read; a figure without one is not published.

Where each rule sits in the by-law

Structure
“12.0 Strength Of Buildings: No Sign shall be erected on any building unless such building has been designed by a Professional Engineer to carry the additional dead and wind loads due to the erection of such Sign .”
What this means for your sign

Structure: s.12.0 — the building must have been engineer-designed for the sign’s dead and wind loads, with no size threshold; s.6.12(c) — stamped drawings and a post-erection construction review report, if required or requested

Structure
“6.12 All or some of the following documentation must be provided, in duplicate, along with the application if required or requested:”
What this means for your sign

Structure: s.12.0 — the building must have been engineer-designed for the sign’s dead and wind loads, with no size threshold; s.6.12(c) — stamped drawings and a post-erection construction review report, if required or requested

Structure
“c) Engineered approved and stamped drawings in detail drawn to scale including dimensions, Sign Area , along with a final construction review report completed by the engineer after the Sign has been erected;”
What this means for your sign

Structure: s.12.0 — the building must have been engineer-designed for the sign’s dead and wind loads, with no size threshold; s.6.12(c) — stamped drawings and a post-erection construction review report, if required or requested

Rules for every sign

engineer’s certification
“No Sign shall be erected on any building unless such building has been designed by a Professional Engineer to carry the additional dead and wind loads due to the erection of such Sign .”
What this means for your sign

s.12.0: no sign shall be erected on any building unless the building has been designed by a professional engineer to carry the additional dead and wind loads due to the sign. The clause sets no size threshold.

engineer’s certification, tiers
“Engineered approved and stamped drawings in detail drawn to scale including dimensions, Sign Area , along with a final construction review report completed by the engineer after the Sign has been erected;”
What this means for your sign

s.6.12(c): where required or requested, engineered, approved and stamped drawings, along with a final construction review report completed by the engineer after the sign has been erected.

note
“MTO Approval, for any Sign within 400m (1312ft) and visible from the 404 highway; e) Newmarket Hydro Approval, for Ground Signs , Billboard Signs , Commercial Construction Information Signs , and Subdivision Development Signs ; f) York Region Approval, for any Sign located York Region Property ; g) Lake Simcoe Region Conservation Authority Approval for Signs within their jurisdiction;”
What this means for your sign

An application may also need MTO approval for any sign within 400 m (1,312 ft) of and visible from Highway 404, Newmarket Hydro approval for ground and billboard signs, York Region approval for a sign on Regional property, and Lake Simcoe Region Conservation Authority approval within its jurisdiction (s.6.12(d)-(g)).

Class A — Commercial, Employment or Urban Centre (not downtown) · Wall sign

maximum area, clearance above the ground, where the by-law is unclear, additional rule
“All 23.22m² (250.0 sq. ft.) 2.44m (8.0ft.) above adjoining grade”
What this means for your sign

The wall sign allowance tops out at 23.22 m² (250 sq ft), however big the building or lot. For example, a storefront 10 m (33 ft) wide with a 4 m (13 ft) tall first storey works out to 23.2 m² (250 sq ft).

The bottom of the sign must be at least 2.44 m (8 ft) above the ground or walkway below.

The PDF’s text layer reads the s.17.0 table’s “2.44m (8.0ft.) above adjoining grade” as if it sat under Maximum Height. The printed table, checked on the page image, puts it in the Minimum Ground Clearance column and leaves Maximum Height blank. So 2.44 m (8 ft) is a clearance, and the table sets no maximum height for a fascia sign beyond footnote 1 (not above the top of the wall). The table has no count column, so it states no limit on the number of wall signs; confirm with the Town (other tables state counts, such as “1 per Business” for projecting signs), and “Corner Building” is not defined.

The s.17.0 table sets a flat maximum of 23.22 m² (250.0 sq. ft.), or 27.87 m² (300.0 sq. ft.) on a corner building, with no reference to wall size. Only fascia signs are exempt from s.11.3: no other sign may be within 10.67 m (35 ft) of a traffic light or on a parapet. Electronic changeable copy may cover 100% of a fascia sign in a Commercial, Employment, Institutional or Urban Centre zone (s.25.1).

where the by-law is unclear
“1 per Business ** 23.23 m² (250.0 sq. ft.)”
What this means for your sign

The PDF’s text layer reads the s.17.0 table’s “2.44m (8.0ft.) above adjoining grade” as if it sat under Maximum Height. The printed table, checked on the page image, puts it in the Minimum Ground Clearance column and leaves Maximum Height blank. So 2.44 m (8 ft) is a clearance, and the table sets no maximum height for a fascia sign beyond footnote 1 (not above the top of the wall). The table has no count column, so it states no limit on the number of wall signs; confirm with the Town (other tables state counts, such as “1 per Business” for projecting signs), and “Corner Building” is not defined.

corner buildings, additional rule
“Corner Building 27.87 m² (300.0 sq. ft.)”
What this means for your sign

The s.17.0 table sets a flat maximum of 23.22 m² (250.0 sq. ft.), or 27.87 m² (300.0 sq. ft.) on a corner building, with no reference to wall size. Only fascia signs are exempt from s.11.3: no other sign may be within 10.67 m (35 ft) of a traffic light or on a parapet. Electronic changeable copy may cover 100% of a fascia sign in a Commercial, Employment, Institutional or Urban Centre zone (s.25.1).

additional rule
“11.3 No Sign other than a Fascia Sign shall: a) be permitted within 10.67 metres (35.0 feet) of a traffic light; b) be erected upon or supported by a parapet; or,”
What this means for your sign

The s.17.0 table sets a flat maximum of 23.22 m² (250.0 sq. ft.), or 27.87 m² (300.0 sq. ft.) on a corner building, with no reference to wall size. Only fascia signs are exempt from s.11.3: no other sign may be within 10.67 m (35 ft) of a traffic light or on a parapet. Electronic changeable copy may cover 100% of a fascia sign in a Commercial, Employment, Institutional or Urban Centre zone (s.25.1).

additional rule
“25.1 Electronic Changeable Copy and Mechanical Copy may be incorporated as a component into any Ground Sign up to a maximum of 60% of the Sign Area , 100% of the Sign Area of a Billboard Sign and 100% of the Sign Area of a Fascia Sign or Projecting Sign in a Commercial , Employment , Institutional , or Urban Centre Zone”
What this means for your sign

The s.17.0 table sets a flat maximum of 23.22 m² (250.0 sq. ft.), or 27.87 m² (300.0 sq. ft.) on a corner building, with no reference to wall size. Only fascia signs are exempt from s.11.3: no other sign may be within 10.67 m (35 ft) of a traffic light or on a parapet. Electronic changeable copy may cover 100% of a fascia sign in a Commercial, Employment, Institutional or Urban Centre zone (s.25.1).

projection from the wall
“No portion of a Fascia Sign shall project more than 20.32 cm (8.0 inches) from the face of the wall for Signs located over private Property .”
What this means for your sign

It can stick out no more than 0.2 m (8 in) from the wall.

placement
“Fascia Signs shall not be erected to extend above the top of the wall nor extend beyond the ends of the wall to which they are attached.”
What this means for your sign

Placement: not above the top of the wall, and not beyond the ends of the wall

Class A — Commercial, Employment or Urban Centre (not downtown) · Ground sign

clearance above the ground, number, number, note, area, tier 1, height, tier 1, tier 1 threshold
“Class A 1, 2 Commercial Employment Urban Centre* 1 Less than 243.84m (800 ft.) 27.87m² (300 sq. ft.) 7.5m (24.6 ft.) 0.91m (3.0 ft.)”
What this means for your sign

The bottom of the sign must be at least 0.91 m (3 ft) above the ground or walkway below.

One ground sign see the note — the by-law does not say.

One sign with frontage less than 243.84 m (800 ft.); with 243.84 m (800 ft) or more, 2 signs at 46.45 m² (500 sq ft) and 10.67 m (35 ft).

By frontage: up to 243.84 m (800 ft) → 27.87 m² (300 sq ft); over 243.84 m (800 ft) → 46.45 m² (500 sq ft). Height steps up with it: 7.5 m (25 ft), 10.67 m (35 ft).

where the by-law is unclear
“Required Zoning # of Signs Frontage Maximum Sign Area”
What this means for your sign

The count column is headed only “# of Signs”, without saying per property, per lot or per frontage, although other tables in the by-law qualify their counts (“1 per Business” for projecting signs). Confirm with the Town before assuming more than one sign on one property.

where the by-law is unclear
“1 per Business ** 23.23 m² (250.0 sq. ft.)”
What this means for your sign

The count column is headed only “# of Signs”, without saying per property, per lot or per frontage, although other tables in the by-law qualify their counts (“1 per Business” for projecting signs). Confirm with the Town before assuming more than one sign on one property.

number, note, area, tier 2, height, tier 2
“2 243.84m (800 ft.) or more 46.45m² (500 sq. ft.) 10.67m (35.0 ft)”
What this means for your sign

One sign with frontage less than 243.84 m (800 ft.); with 243.84 m (800 ft) or more, 2 signs at 46.45 m² (500 sq ft) and 10.67 m (35 ft).

By frontage: up to 243.84 m (800 ft) → 27.87 m² (300 sq ft); over 243.84 m (800 ft) → 46.45 m² (500 sq ft). Height steps up with it: 7.5 m (25 ft), 10.67 m (35 ft).

additional rule
““Frontage” means the length of the Property line of any one lot parallel to and along each legally accessible public Street , except for corner lot s shall mean the total length of the Property lines on all legally accessible public Streets ;”
What this means for your sign

On a corner lot, frontage is the total length of the property lines on all legally accessible public streets (s.1.0). Ground signs may not be within 0.6 m (2 ft) of a property line (s.16.0 footnote 2), and every sign must be at least 1.83 m (6 ft) from the face of the curb or edge of pavement (s.11.5).

additional rule, from a property line
“Ground Signs shall not be located within 0.6m (2.0ft) of a Property line.”
What this means for your sign

On a corner lot, frontage is the total length of the property lines on all legally accessible public streets (s.1.0). Ground signs may not be within 0.6 m (2 ft) of a property line (s.16.0 footnote 2), and every sign must be at least 1.83 m (6 ft) from the face of the curb or edge of pavement (s.11.5).

Keep it at least 0.6 m (2 ft) back from the property line.

additional rule
“11.5 All Signs erected or displayed shall be located a min imum of 1.83 metres (6.0 ft) away from the face of the curb or edge of pavement of a roadway”
What this means for your sign

On a corner lot, frontage is the total length of the property lines on all legally accessible public streets (s.1.0). Ground signs may not be within 0.6 m (2 ft) of a property line (s.16.0 footnote 2), and every sign must be at least 1.83 m (6 ft) from the face of the curb or edge of pavement (s.11.5).

Class B — Downtown or Historic Downtown Urban Centre · Wall sign

maximum area, clearance above the ground, where the by-law is unclear, additional rule
“All 23.22m² (250.0 sq. ft.) 2.44m (8.0ft.) above adjoining grade”
What this means for your sign

The wall sign allowance tops out at 23.22 m² (250 sq ft), however big the building or lot. For example, a storefront 10 m (33 ft) wide with a 4 m (13 ft) tall first storey works out to 23.2 m² (250 sq ft).

The bottom of the sign must be at least 2.44 m (8 ft) above the ground or walkway below.

The PDF’s text layer reads the s.17.0 table’s “2.44m (8.0ft.) above adjoining grade” as if it sat under Maximum Height. The printed table, checked on the page image, puts it in the Minimum Ground Clearance column and leaves Maximum Height blank. So 2.44 m (8 ft) is a clearance, and the table sets no maximum height for a fascia sign beyond footnote 1 (not above the top of the wall). The table has no count column, so it states no limit on the number of wall signs; confirm with the Town (other tables state counts, such as “1 per Business” for projecting signs), and “Corner Building” is not defined.

Class B has the same maximums as Class A: 23.22 m² (250.0 sq. ft.), or 27.87 m² (300.0 sq. ft.) on a corner building. In the Historic Downtown Urban Centre Zone a fascia sign may encroach up to 0.61 m (2.0 feet) beyond the main walls (s.17.0 footnote 3); otherwise no part may project more than 20.32 cm over private property (footnote 2). Downtown, a fascia sign built partly of combustible materials must be kept 0.61 m (2 ft) from any window above the first storey and 0.91 m (3 ft) from any fire escape or exit (s.13.4).

where the by-law is unclear
“1 per Business ** 23.23 m² (250.0 sq. ft.)”
What this means for your sign

The PDF’s text layer reads the s.17.0 table’s “2.44m (8.0ft.) above adjoining grade” as if it sat under Maximum Height. The printed table, checked on the page image, puts it in the Minimum Ground Clearance column and leaves Maximum Height blank. So 2.44 m (8 ft) is a clearance, and the table sets no maximum height for a fascia sign beyond footnote 1 (not above the top of the wall). The table has no count column, so it states no limit on the number of wall signs; confirm with the Town (other tables state counts, such as “1 per Business” for projecting signs), and “Corner Building” is not defined.

corner buildings, additional rule
“Corner Building 27.87 m² (300.0 sq. ft.)”
What this means for your sign

Class B has the same maximums as Class A: 23.22 m² (250.0 sq. ft.), or 27.87 m² (300.0 sq. ft.) on a corner building. In the Historic Downtown Urban Centre Zone a fascia sign may encroach up to 0.61 m (2.0 feet) beyond the main walls (s.17.0 footnote 3); otherwise no part may project more than 20.32 cm over private property (footnote 2). Downtown, a fascia sign built partly of combustible materials must be kept 0.61 m (2 ft) from any window above the first storey and 0.91 m (3 ft) from any fire escape or exit (s.13.4).

additional rule, projection from the wall
“No portion of a Fascia Sign shall project more than 20.32 cm (8.0 inches) from the face of the wall for Signs located over private Property .”
What this means for your sign

Class B has the same maximums as Class A: 23.22 m² (250.0 sq. ft.), or 27.87 m² (300.0 sq. ft.) on a corner building. In the Historic Downtown Urban Centre Zone a fascia sign may encroach up to 0.61 m (2.0 feet) beyond the main walls (s.17.0 footnote 3); otherwise no part may project more than 20.32 cm over private property (footnote 2). Downtown, a fascia sign built partly of combustible materials must be kept 0.61 m (2 ft) from any window above the first storey and 0.91 m (3 ft) from any fire escape or exit (s.13.4).

It can stick out no more than 0.2 m (8 in) from the wall.

additional rule
“Fascia Signs placed on the wall of a building within the Historic Downtown Urban Centre Zone shall be permitted to encroach to a maximum of 0.61 metres (2.0 feet) beyond the main walls of a building.”
What this means for your sign

Class B has the same maximums as Class A: 23.22 m² (250.0 sq. ft.), or 27.87 m² (300.0 sq. ft.) on a corner building. In the Historic Downtown Urban Centre Zone a fascia sign may encroach up to 0.61 m (2.0 feet) beyond the main walls (s.17.0 footnote 3); otherwise no part may project more than 20.32 cm over private property (footnote 2). Downtown, a fascia sign built partly of combustible materials must be kept 0.61 m (2 ft) from any window above the first storey and 0.91 m (3 ft) from any fire escape or exit (s.13.4).

additional rule
“Fascia Signs constructed wholly or partly of combustible Materials may be erected in the Downtown Urban Centre Zone and Historic Downtown Urban Centre Zone provided that such Signs are not located within 0.61 metres (2.0 feet) of any window above the first stor y or wi thin 0.91 metres (3.0 feet) of any fire escape or exit.”
What this means for your sign

Class B has the same maximums as Class A: 23.22 m² (250.0 sq. ft.), or 27.87 m² (300.0 sq. ft.) on a corner building. In the Historic Downtown Urban Centre Zone a fascia sign may encroach up to 0.61 m (2.0 feet) beyond the main walls (s.17.0 footnote 3); otherwise no part may project more than 20.32 cm over private property (footnote 2). Downtown, a fascia sign built partly of combustible materials must be kept 0.61 m (2 ft) from any window above the first storey and 0.91 m (3 ft) from any fire escape or exit (s.13.4).

placement
“Fascia Signs shall not be erected to extend above the top of the wall nor extend beyond the ends of the wall to which they are attached.”
What this means for your sign

Placement: not above the top of the wall, and not beyond the ends of the wall

Class B — Downtown or Historic Downtown Urban Centre · Ground sign

maximum area, clearance above the ground, number, additional rule, height
“Class B 1,2, 3 Downtown Urban Centre Historic 1 2.32m² (25.0 sq. ft.) 7.5m (24.6 ft.) 0.91m (3.0 ft.)”
What this means for your sign

The ground sign allowance tops out at 2.32 m² (25 sq ft), however big the building or lot. For example, a lot with 30 m (98 ft) of street frontage works out to 2.3 m² (25 sq ft).

The bottom of the sign must be at least 0.91 m (3 ft) above the ground or walkway below.

One ground sign see the note — the by-law does not say.

Downtown and Historic Downtown Urban Centre ground signs: 2.32 m² (25.0 sq. ft.), 7.5 m (25 ft), 1 sign, 0.91 m (3 ft) minimum ground clearance. A ground sign built partly of combustible materials downtown may be no taller than 3.66 m (s.13.3).

The ground sign can be no taller than 7.5 m (25 ft).

additional rule
“Ground Signs constructed wholly or partly of combustible Materials may be erected in the Downtown Urban Centre Zone and Historic Downtown Urban Centre Zone provided that such Signs shall not exceed a height of 3.66 metres (12.0 feet)”
What this means for your sign

Downtown and Historic Downtown Urban Centre ground signs: 2.32 m² (25.0 sq. ft.), 7.5 m (25 ft), 1 sign, 0.91 m (3 ft) minimum ground clearance. A ground sign built partly of combustible materials downtown may be no taller than 3.66 m (s.13.3).

from a property line
“Ground Signs shall not be located within 0.6m (2.0ft) of a Property line.”
What this means for your sign

Keep it at least 0.6 m (2 ft) back from the property line.

Class C — Institutional · Wall sign

maximum area, clearance above the ground, additional rule
“Institutional and all other Zones ** 2.32 m² (25.0 sq. ft.) 2.44m (8.0ft.) above adjoining grade”
What this means for your sign

The wall sign allowance tops out at 2.32 m² (25 sq ft), however big the building or lot. For example, a storefront 10 m (33 ft) wide with a 4 m (13 ft) tall first storey works out to 2.3 m² (25 sq ft).

The bottom of the sign must be at least 2.44 m (8 ft) above the ground or walkway below.

Class C in the fascia table covers Institutional and all other zones except Residential: 2.32 m² (25.0 sq. ft.), with no corner-building figure.

where the by-law is unclear
“All 23.22m² (250.0 sq. ft.) 2.44m (8.0ft.) above adjoining grade”
What this means for your sign

The PDF’s text layer reads the s.17.0 table’s “2.44m (8.0ft.) above adjoining grade” as if it sat under Maximum Height. The printed table, checked on the page image, puts it in the Minimum Ground Clearance column and leaves Maximum Height blank. So 2.44 m (8 ft) is a clearance, and the table sets no maximum height for a fascia sign beyond footnote 1 (not above the top of the wall). The table has no count column, so it states no limit on the number of wall signs; confirm with the Town (other tables state counts, such as “1 per Business” for projecting signs), and “Corner Building” is not defined.

where the by-law is unclear
“1 per Business ** 23.23 m² (250.0 sq. ft.)”
What this means for your sign

The PDF’s text layer reads the s.17.0 table’s “2.44m (8.0ft.) above adjoining grade” as if it sat under Maximum Height. The printed table, checked on the page image, puts it in the Minimum Ground Clearance column and leaves Maximum Height blank. So 2.44 m (8 ft) is a clearance, and the table sets no maximum height for a fascia sign beyond footnote 1 (not above the top of the wall). The table has no count column, so it states no limit on the number of wall signs; confirm with the Town (other tables state counts, such as “1 per Business” for projecting signs), and “Corner Building” is not defined.

projection from the wall
“No portion of a Fascia Sign shall project more than 20.32 cm (8.0 inches) from the face of the wall for Signs located over private Property .”
What this means for your sign

It can stick out no more than 0.2 m (8 in) from the wall.

placement
“Fascia Signs shall not be erected to extend above the top of the wall nor extend beyond the ends of the wall to which they are attached.”
What this means for your sign

Placement: not above the top of the wall, and not beyond the ends of the wall

Class C — Institutional · Ground sign

maximum area, clearance above the ground, number, additional rule, height
“Class C 1,2 Institutional 1 2.32m² (25.0 sq. ft.) 7.5m (24.6 ft.) 0.91m (3.0 ft.)”
What this means for your sign

The ground sign allowance tops out at 2.32 m² (25 sq ft), however big the building or lot. For example, a lot with 30 m (98 ft) of street frontage works out to 2.3 m² (25 sq ft).

The bottom of the sign must be at least 0.91 m (3 ft) above the ground or walkway below.

One ground sign see the note — the by-law does not say.

Institutional ground signs: 2.32 m² (25.0 sq. ft.), 7.5 m (25 ft), 1 sign, 0.91 m (3 ft) minimum ground clearance.

The ground sign can be no taller than 7.5 m (25 ft).

from a property line
“Ground Signs shall not be located within 0.6m (2.0ft) of a Property line.”
What this means for your sign

Keep it at least 0.6 m (2 ft) back from the property line.

Class D — Open Space or Golf Course · Wall sign

maximum area, clearance above the ground, additional rule
“Institutional and all other Zones ** 2.32 m² (25.0 sq. ft.) 2.44m (8.0ft.) above adjoining grade”
What this means for your sign

The wall sign allowance tops out at 2.32 m² (25 sq ft), however big the building or lot. For example, a storefront 10 m (33 ft) wide with a 4 m (13 ft) tall first storey works out to 2.3 m² (25 sq ft).

The bottom of the sign must be at least 2.44 m (8 ft) above the ground or walkway below.

Open Space and Golf Course zones fall under Class C in the fascia table (Institutional and all other zones except Residential): 2.32 m² (25.0 sq. ft.), with no corner-building figure.

where the by-law is unclear
“All 23.22m² (250.0 sq. ft.) 2.44m (8.0ft.) above adjoining grade”
What this means for your sign

The PDF’s text layer reads the s.17.0 table’s “2.44m (8.0ft.) above adjoining grade” as if it sat under Maximum Height. The printed table, checked on the page image, puts it in the Minimum Ground Clearance column and leaves Maximum Height blank. So 2.44 m (8 ft) is a clearance, and the table sets no maximum height for a fascia sign beyond footnote 1 (not above the top of the wall). The table has no count column, so it states no limit on the number of wall signs; confirm with the Town (other tables state counts, such as “1 per Business” for projecting signs), and “Corner Building” is not defined.

where the by-law is unclear
“1 per Business ** 23.23 m² (250.0 sq. ft.)”
What this means for your sign

The PDF’s text layer reads the s.17.0 table’s “2.44m (8.0ft.) above adjoining grade” as if it sat under Maximum Height. The printed table, checked on the page image, puts it in the Minimum Ground Clearance column and leaves Maximum Height blank. So 2.44 m (8 ft) is a clearance, and the table sets no maximum height for a fascia sign beyond footnote 1 (not above the top of the wall). The table has no count column, so it states no limit on the number of wall signs; confirm with the Town (other tables state counts, such as “1 per Business” for projecting signs), and “Corner Building” is not defined.

projection from the wall
“No portion of a Fascia Sign shall project more than 20.32 cm (8.0 inches) from the face of the wall for Signs located over private Property .”
What this means for your sign

It can stick out no more than 0.2 m (8 in) from the wall.

placement
“Fascia Signs shall not be erected to extend above the top of the wall nor extend beyond the ends of the wall to which they are attached.”
What this means for your sign

Placement: not above the top of the wall, and not beyond the ends of the wall

Class D — Open Space or Golf Course · Ground sign

maximum area, clearance above the ground, number, additional rule, height
“Class D 1, 2 Open Space Golf Course 1 13.94 m² (150 sq. ft.) 7.5m (24.6 ft.) 0.91m (3.0 ft.) Not Permitted”
What this means for your sign

The ground sign allowance tops out at 13.94 m² (150 sq ft), however big the building or lot. For example, a lot with 30 m (98 ft) of street frontage works out to 13.9 m² (150 sq ft).

The bottom of the sign must be at least 0.91 m (3 ft) above the ground or walkway below.

One ground sign see the note — the by-law does not say.

Open Space and Golf Course ground signs: 13.94 m² (150 sq. ft.), 7.5 m (25 ft), 1 sign, 0.91 m (3 ft) clearance. Illumination: Not Permitted.

The ground sign can be no taller than 7.5 m (25 ft).

from a property line
“Ground Signs shall not be located within 0.6m (2.0ft) of a Property line.”
What this means for your sign

Keep it at least 0.6 m (2 ft) back from the property line.

Lighting and digital signs

hours, where a digital sign can go
“the brightness level must be lowered in accordance with ambient light conditions between the hours of 12:00 a.m. and 5:00 a.m.”
What this means for your sign

No shut-off. For electronic changeable copy, the brightness level must be lowered in accordance with ambient light conditions between 12:00 a.m. and 5:00 a.m. No level is given.

Automatic dimming technology that adjusts brightness in direct correlation with ambient light conditions is required (s.25.6), and brightness must be lowered between 12:00 a.m. and 5:00 a.m. (s.25.3(g)).

movement and animation
“Flashing, animated or noise emitting Signs of any size are strictl y prohibited.”
What this means for your sign

Flashing, animated or noise emitting signs of any size are strictly prohibited (s.3.7). Scrolling copy may not revolve faster than eight (8) revolutions per minute (s.25.5).

movement and animation
“the Sign Copy shall not revolve at a rate faster than eight (8) revolutions per minute.”
What this means for your sign

Flashing, animated or noise emitting signs of any size are strictly prohibited (s.3.7). Scrolling copy may not revolve faster than eight (8) revolutions per minute (s.25.5).

which signs may be digital
“25.1 Electronic Changeable Copy and Mechanical Copy may be incorporated as a component into any Ground Sign up to a maximum of 60% of the Sign Area , 100% of the Sign Area of a Billboard Sign and 100% of the Sign Area of a Fascia Sign or Projecting Sign in a Commercial , Employment , Institutional , or Urban Centre Zone”
What this means for your sign

Up to 60% of a ground sign’s area, and 100% of a billboard, fascia sign or projecting sign, in a Commercial, Employment, Institutional or Urban Centre zone; not in the Downtown or Historic Downtown Urban Centre zones (s.25.1, s.25.2)

which signs may be digital, read this first
“For the purposes of this section, Urban Centre Zone shall not include the Historic Downtown Urban Centre Zone or the Downtown Urban Centre Zone .”
What this means for your sign

Up to 60% of a ground sign’s area, and 100% of a billboard, fascia sign or projecting sign, in a Commercial, Employment, Institutional or Urban Centre zone; not in the Downtown or Historic Downtown Urban Centre zones (s.25.1, s.25.2)

There is no nit, lux, candela or foot-candle figure anywhere in this by-law. Compliance is judged on spill and on the Director’s “visually unobtrusive” test. Digital copy is also barred outright in the Downtown Urban Centre and Historic Downtown Urban Centre zones, and Open Space and Golf Course ground signs may not be illuminated at all.

message hold, transition
“Signs displaying Electronic Changeable Copy shall have a maximum transition time of one (1) second between static image displays and the changing of the Sign Copy shall not occur at intervals of less than six (6) seconds.”
What this means for your sign

6 seconds minimum

1 second maximum, with a near instantaneous change between messages and no effects that have the appearance of moving text or images

where a digital sign can go
“All Signs displaying Electronic Changeable Copy shall come equipped with automatic dimming tech nology which automatically adjusts the Sign ’s b rightness in direct correlation with ambient light conditions.”
What this means for your sign

Automatic dimming technology that adjusts brightness in direct correlation with ambient light conditions is required (s.25.6), and brightness must be lowered between 12:00 a.m. and 5:00 a.m. (s.25.3(g)).

distance from residential districts, near housing
“the Sign must be located a minimum of 30.48 metres (100.0 feet) away from a Residential Zone ;”
What this means for your sign

30.48 m (100 ft) from a Residential Zone, and not visible from a contiguous Residential Zone

A sign with electronic changeable copy must be at least 30.48 m (100.0 feet) from a Residential Zone and not visible from a contiguous Residential Zone. A billboard may not be within 200 m (656 ft) of a residential property, a school or park, or a heritage-designated property.

distance from residential districts, near housing
“the Sign shall be erected in a manner so as not to be visible from a contiguous Residential Zone ;”
What this means for your sign

30.48 m (100 ft) from a Residential Zone, and not visible from a contiguous Residential Zone

A sign with electronic changeable copy must be at least 30.48 m (100.0 feet) from a Residential Zone and not visible from a contiguous Residential Zone. A billboard may not be within 200 m (656 ft) of a residential property, a school or park, or a heritage-designated property.

distance from an intersection
“the Sign must not be within 15.24 metres (50.0 feet) of another Sign displaying Electronic Changeable Copy or Mechanical Copy ;”
What this means for your sign

22.86 m (75 ft) from a street intersection or traffic light, and 15.24 m (50 ft) from another sign displaying electronic changeable copy

distance from an intersection
“the Sign shall not be located within 22.86 metres (75.0 feet) of a Street inte rsection or traffic light;”
What this means for your sign

22.86 m (75 ft) from a street intersection or traffic light, and 15.24 m (50 ft) from another sign displaying electronic changeable copy

transition
“the transition effects shall ensure a near instantaneous change between messages and shall not include effects th at have the appearance of moving text or images;”
What this means for your sign

1 second maximum, with a near instantaneous change between messages and no effects that have the appearance of moving text or images

general permission to illuminate
“14.0 Illumination: 14.1 Illuminated Signs shall be designed, erecte d and operated so that the light from such Signs does not project onto any adjacent Premises .”
What this means for your sign

s.14.1 to s.14.3 is the regime, and each sign-type table grants illumination row by row with the words “Permitted in accordance with Subsections 14.1 and 14.2”. s.14.1 is a spill rule: light from the sign must not project onto any adjacent premises. s.14.2 requires installation to Newmarket Hydro’s requirements.

general permission to illuminate
“14.2 Electric illumination shall be installed in accordance with the requirements of Newmarket Hydro.”
What this means for your sign

s.14.1 to s.14.3 is the regime, and each sign-type table grants illumination row by row with the words “Permitted in accordance with Subsections 14.1 and 14.2”. s.14.1 is a spill rule: light from the sign must not project onto any adjacent premises. s.14.2 requires installation to Newmarket Hydro’s requirements.

general permission to illuminate
“Permitted in accordance with Subsections 14.1 and 14.2”
What this means for your sign

s.14.1 to s.14.3 is the regime, and each sign-type table grants illumination row by row with the words “Permitted in accordance with Subsections 14.1 and 14.2”. s.14.1 is a spill rule: light from the sign must not project onto any adjacent premises. s.14.2 requires installation to Newmarket Hydro’s requirements.

worth knowing, lighting method
“14.3 External lighting shall be limited to the following: a) open hooded spotlights, which are a traditional form of lighting; b) lighting recessed in an architectural feature adjacent to the Sign ; c) lights concealed behind relief lettering that illuminates individual letters in silhouettes against the background panel; or d) spot lighting positioned below the Sign and shining upward.”
What this means for your sign

s.14.3 limits external lighting to open hooded spotlights, lighting recessed in an adjacent architectural feature, lights concealed behind relief lettering, and spot lighting below the sign shining upward. Lamps must be designed to be visually unobtrusive, as determined by the Director.

s.14.3(d) lists spot lighting below the sign and shining upward as an allowed external lighting method. Lamps must be visually unobtrusive as determined by the Director, and light must not project onto adjacent premises (s.14.1). Sign-type and zone restrictions still apply; an allowed fixture does not authorize illumination of every sign.

worth knowing, read this first
“In all cases lamps shall be designed to be visually unobtrusive, which determination shall be made by the Director .”
What this means for your sign

s.14.3 limits external lighting to open hooded spotlights, lighting recessed in an adjacent architectural feature, lights concealed behind relief lettering, and spot lighting below the sign shining upward. Lamps must be designed to be visually unobtrusive, as determined by the Director.

There is no nit, lux, candela or foot-candle figure anywhere in this by-law. Compliance is judged on spill and on the Director’s “visually unobtrusive” test. Digital copy is also barred outright in the Downtown Urban Centre and Historic Downtown Urban Centre zones, and Open Space and Golf Course ground signs may not be illuminated at all.

near housing
“within 200 metres (656ft) of any of the following: i) any Property within a Residential Zone or legally used for Residential purposes; or ii) any Property which is used for a school or park, or any Property which is designated under Part IV or Part V of the Ontario Heritage Act.”
What this means for your sign

A sign with electronic changeable copy must be at least 30.48 m (100.0 feet) from a Residential Zone and not visible from a contiguous Residential Zone. A billboard may not be within 200 m (656 ft) of a residential property, a school or park, or a heritage-designated property.

read this first
“Class D 1, 2 Open Space Golf Course 1 13.94 m² (150 sq. ft.) 7.5m (24.6 ft.) 0.91m (3.0 ft.) Not Permitted”
What this means for your sign

There is no nit, lux, candela or foot-candle figure anywhere in this by-law. Compliance is judged on spill and on the Director’s “visually unobtrusive” test. Digital copy is also barred outright in the Downtown Urban Centre and Historic Downtown Urban Centre zones, and Open Space and Golf Course ground signs may not be illuminated at all.

lighting method
“light from such Signs does not project onto any adjacent Premises”
What this means for your sign

s.14.3(d) lists spot lighting below the sign and shining upward as an allowed external lighting method. Lamps must be visually unobtrusive as determined by the Director, and light must not project onto adjacent premises (s.14.1). Sign-type and zone restrictions still apply; an allowed fixture does not authorize illumination of every sign.

lighting method
“In all cases lamps shall be designed to be visually unobtrusive, which determination shall be made by the Director”
What this means for your sign

s.14.3(d) lists spot lighting below the sign and shining upward as an allowed external lighting method. Lamps must be visually unobtrusive as determined by the Director, and light must not project onto adjacent premises (s.14.1). Sign-type and zone restrictions still apply; an allowed fixture does not authorize illumination of every sign.

Fees and timelines

appeal
“An Applicant may request a review of the variance application decision of the Director within thirty (30) calendar days of the decision.”
What this means for your sign

A review of the Director’s decision can be requested within 30 calendar days

fee for a ground sign, note
“Ground Sign Each No $519.06 $529.44 $0.00 $529.44 2.0%”
What this means for your sign

The permit for this sign type is $529.44.

$529.44 for a ground sign, and $133.49 for a portable or new home development sign. The fees for other sign types are not in the rows we quote, so confirm them with the Town. Permit fees may be doubled where the sign went up before the permit was issued (s.6.11), and no more than four (4) permits per sign type are issued to a single business in a calendar year (s.6.6).

note
“Portable Sign Each No $130.87 $133.49 $0.00 $133.49 2.0%”
What this means for your sign

$529.44 for a ground sign, and $133.49 for a portable or new home development sign. The fees for other sign types are not in the rows we quote, so confirm them with the Town. Permit fees may be doubled where the sign went up before the permit was issued (s.6.11), and no more than four (4) permits per sign type are issued to a single business in a calendar year (s.6.6).

note
“New Home Development Sign Each No $130.87 $133.49 $0.00 $133.49 2.0%”
What this means for your sign

$529.44 for a ground sign, and $133.49 for a portable or new home development sign. The fees for other sign types are not in the rows we quote, so confirm them with the Town. Permit fees may be doubled where the sign went up before the permit was issued (s.6.11), and no more than four (4) permits per sign type are issued to a single business in a calendar year (s.6.6).

note
“Sign Permit fees may be doubled if a Sign has been constructed, erected, installed, altered, posted, or displayed, prior to a Sign Permit being issued or obtained for that specific Sign .”
What this means for your sign

$529.44 for a ground sign, and $133.49 for a portable or new home development sign. The fees for other sign types are not in the rows we quote, so confirm them with the Town. Permit fees may be doubled where the sign went up before the permit was issued (s.6.11), and no more than four (4) permits per sign type are issued to a single business in a calendar year (s.6.6).

note
“no more than four (4) Sign Permits per Sign type shall b e issued to a single Business on the Premises on which the Sign is to be displayed, in a calendar year.”
What this means for your sign

$529.44 for a ground sign, and $133.49 for a portable or new home development sign. The fees for other sign types are not in the rows we quote, so confirm them with the Town. Permit fees may be doubled where the sign went up before the permit was issued (s.6.11), and no more than four (4) permits per sign type are issued to a single business in a calendar year (s.6.6).

variance fee
“Variance Fee - Staff Review Per review No $326.07 $332.60 $0.00 $332.60 2.0%”
What this means for your sign

Asking for a variance (permission to go beyond the by-law) costs $332.60.

variance fee, third-party
“Variance Fee - Appeal Per appeal No $652.15 $665.19 $0.00 $665.19 2.0%”
What this means for your sign

A variance appeal to the Appeal Committee is $665.19. A billboard sign permit is $1,993.31, and a billboard renewal every 5 years is $665.19.

variance fee, third-party
“Billboard Sign Each No $1,954.23 $1,993.31 $0.00 $1,993.31 2.0%”
What this means for your sign

A variance appeal to the Appeal Committee is $665.19. A billboard sign permit is $1,993.31, and a billboard renewal every 5 years is $665.19.

variance fee, third-party
“Billboard Sign Renewal Every 5 years No $652.15 $665.19 $0.00 $665.19 2.0%”
What this means for your sign

A variance appeal to the Appeal Committee is $665.19. A billboard sign permit is $1,993.31, and a billboard renewal every 5 years is $665.19.

fee schedule year
“2025 FEE BEFORE TAXES 2026 FEE BEFORE TAXES”
What this means for your sign

These fees are from the 2026 fee schedule.

Which cities we can answer for 29 cities

We calculate your maximum

28

The size and count rules are in, so you get a number rather than a reading list.

We can point you to the by-law, not the numbers

1

We hold the reference and the contacts. We would rather say that than guess.

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