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Toronto sign by‑law: what’s allowed

Municipal Code Chapter 694 — Signs, General, consolidated 3 June 2024. What the published by-law allows, how big, whether a sign can be lit, what it costs, and which copy of the by-law to trust.

We calculate sizesverified 2026-09Updated 27 September 2026 →

What we hold: we calculate the size and count limits, so a check here gives you a number · lighting and digital rules read in full · fees and timelines from the published schedule.

Lake Ontario Toronto
Approximate location

Preparing an application? Read our Toronto permit planning guide for drawings, replacement questions and official application links. A SignAllow check is preliminary research, not an application or approval.

Start with Toronto’s sign district

Toronto’s sign district determines which Chapter 694 provisions apply. Confirm it through the City’s SignView map; a familiar zoning label alone is not enough. Special districts and site-specific rules may need a separate review.

SignAllow checks the supported categories shown in the tool. An area calculation does not settle heritage, highway, conservation or public-property questions. Keep unresolved items open and confirm the requirements before fabrication.

City explanation of sign districts · First-party permit requirements and SignView

Explanatory links reviewed 27 September 2026. The source dates shown with each researched figure still apply.

Check a specific address in Toronto

Two questions, no dimensions needed. You get the maximum for your sign type, the lighting rules, the fee and the sections it all came from.

Start a check →
What the by-law allows in Toronto
Sign typeHereMost you’d getThe rule
On the building
Fascia, wall sign, channel letters
Depends on district§694-20, then the district table in §694-21 read it ↗
Freestanding
Pylon or monument out front
Depends on district§694-21, district tables read it ↗
Projecting
Blade sign off the wall
Depends on districtDepends on the sign district. Start a check and pick the district to get the figure.
Small directional
Entrance or drive-aisle sign
Depends on districtUsually falls under the ground sign rules unless the by-law carves out directional signs — §694-21, district tables read it ↗
New face, same frame
Replacing the face of a sign already there
UnresolvedA face replacement may be a copy change, maintenance or an alteration under the applicable by-law. Confirm the existing sign’s lawful status and whether changes to its face, structure, area or illumination require a permit. A permit exemption does not establish permission to install.
Window signs & graphics
Lettering, decals and signs behind glass
Review neededWindow-sign calculations are not yet verified for this municipality and category. Confirm classification, coverage, placement and permit requirements with the municipality.
Temporary promotional
Banners, mobile signs and short-term promotions
Review guidance onlyReview guidance only. No size limit, fee, exemption or permitted display period has been validated for this category. Confirm the exact sign format, location, display period and any renewal or repeat-display limits. Temporary use does not itself establish a permit exemption.
Construction & development
Development marketing, builder signs and hoarding
Review guidance onlyReview guidance only. No size limit, fee, exemption or permitted display period has been validated for this category. Confirm whether this is development advertising, builder identification, hoarding graphics or a required notice. Provide the project stage, proposed copy and location; these purposes may follow different requirements.
Real estate
For sale, for lease and open-house signs
Review guidance onlyReview guidance only. No size limit, fee, exemption or permitted display period has been validated for this category. Confirm the property use, whether the sign is at the listed property or off-site, and the applicable removal deadline. New-development marketing may be classified separately from an ordinary sale or lease sign.
Event signage
Commercial, community and private events
Review guidance onlyReview guidance only. No size limit, fee, exemption or permitted display period has been validated for this category. Confirm the organizer, commercial content, sign format, location and display dates. Community events, private celebrations and election signs may follow separate rules; an event permit does not establish permission for every sign.

“Up to” means we have the rule but not your dimensions — start a check and enter them to get your actual numbers. “Rule on file” means we have read the section and can take you to it, but have not turned it into a calculation — so no number, on purpose. “Depends on district” means we do calculate it, but the figure changes with the sign district, so pick one to see it.

Can you light it?Yes, with conditions

Yes, with conditions

Permitted without a variance, with real conditions. §694-18E opens with “all signs may be illuminated provided the following requirements are met”.

Brightness5,000 nits by day · 300 nits at night (nits: screen brightness)
These bind every illuminated sign here, not just digital ones — a plain internally lit box face is in scope.
Light spill3 lux above ambient light (lux: light landing on neighbours), measured within 10 m (33 ft) of the sign face
Hours it must be off or dimmedDark 11 p.m. to 7 a.m., subject to the exceptions in §694-18C. 9 p.m. in an R or RA district, or within 30 m (98 ft) of an R premises.
§694-18C
Up-lightingProhibited
Ground-mounted up-lights on a monument sign are out. §694-18E(1)
Near housingLight may not project onto adjacent premises in an R, RA, CR, I or OS district — institutional and open space count, so a school or park next door triggers it.
§694-18E(2)

Worth knowing before you design it

No first-party sign may be lit while a smog alert is in effect, and all first-party signs must go dark within four hours of the alert being issued (§694-18A–B).

You said this one has no digital or changing message, so we have left those rules out. If that changes, they are in §694-14I, §694-21C(7)–(8), §694-21I(6)–(7).

Read it yourself: §694-18 of Municipal Code Chapter 694 — Signs, General ↗

What it costs and how long5 to budget

Permit fee

Total unresolved — confirm the applicable minimum, building-permit component and total billable area with the municipality. The current first-party permit page lists $37.71/m² with a $263.87 sign-fee minimum for wall, ground, projecting and overhanging structure signs, plus a listed $70.67 building-permit component where applicable. Those minimum components do not equal the general sign page’s stated $334.53 total; that page also retains a $253.72 sign minimum. The enacted fee schedule labels the $37.71 rate per sign, while the application pages say per square metre. Confirm the charging unit, minimum, billable faces, building component and total for the exact work. No confirmed total or fee range is calculated.

About the fee

Toronto's application pages describe an area-based fee, but the enacted schedule labels the rate per sign. Confirm the charging unit and billable faces before budgeting.

How long the City takes

Published review-outcome targets: 3 days for three signs or fewer after all required documents; 10 business days for four or more after required documents and fees. Heritage properties have separate conditions; resubmissions have no standard timeline. Confirm the applicable service stream and current target; these are not permit-issuance promises.

If it needs a variance $971.16

Decided by Not confirmed from the by-law text we hold. Appeal: 20 days to the Sign Variance Committee, $883. Allow about three months, including the 30-day posting and the appeal period. First-party; a third-party sign is $2,039.44.

Professional design and construction review — Professional design/review not resolved

The entered details do not establish whether professional design or construction review is required. The 2024 Ontario Building Code Compendium, Division C, Articles 1.2.1.2.(6)–(7) and 1.2.2.1.(8)–(9), distinguishes design from construction review and permits an architect, professional engineer or both for these sign provisions. Confirm the applicable Code edition, sign classification, each face area, total weight, height and mounting with the municipal building-permit office. Being below a listed threshold does not clear other structural or local requirements. Official Code source: https://www.publications.gov.on.ca/store/20170501121/Free_Download_Files/301880.pdf

The by-law itself
The governing document

Municipal Code Chapter 694 — Signs, General

Chapter 694 · Consolidated 3 June 2024 · PDF

A consolidation is the by-law’s text with its later amendments folded in; the date says how current that copy is.

Open the by-law ↗
Read this before you read the by-law. Chapter 694 has no section called “fascia signs” — it regulates by sign class and sign district, and the §694-21 tables are unusable until you have found the property in Schedule A. Page numbers print as 694-N, not 1-N, so a page jump would land wrong; use the section numbers.

Straight to the sections the numbers above come from:

What you wantWhere it is
Wall / fascia area§694-20, then the district table in §694-21open ↗
Ground sign area and height§694-21, district tablesopen ↗
Variance§694-30; Sign Variance Committee at §§694-32–694-39open ↗
Structure§694-5B(6) — no sign permit until the Chief Building Official’s approval under the Building Code Act is obtained, where applicableopen · p.14 ↗

Page jumps are close, not exact — a cover sheet or table of contents can shift a PDF by a page or two. The section number is the reliable part.

Also worth having open:

Where these numbers came from
By-law textverified Sep 2026 · by-law text · 4 separate checks
Chapter 694, consolidation dated June 3 2024. Re-read again on 22 September 2026, clause by clause. s.694-21C(5)(c) and 21D(5)(c) give 20% of the first-storey wall and 10% of the second; 21C(3)(c) and 21D(3)(c) give 0.3 m² (3.2 sq ft) per metre of frontage to 20.0 m² (215 sq ft). The five ground-sign height bands in 21C(3)(d) came back verbatim — 3.5 m (11 ft) to 20 m (66 ft), 5.0 m (16 ft) to 30 m (98 ft), 6.0 m (20 ft) to 40 m (131 ft), 8.0 m (26 ft) to 60 m (197 ft), 10.0 m (33 ft) beyond — and they have now been built into the calculation rather than left as a sentence, so the frontage the user has already given produces the limit instead of a paragraph.
Size and count rulesverified Sep 2026 · by-law text · 3 separate checks
Permit feesverified Sep 2026 · municipal permit page · 2 separate checks
⚠ The 2026 first-party page gives a $263.87 sign minimum, while the general page retains $253.72. Adding the listed $70.67 building component gives $334.54, not its stated $334.53 total. By-law 247-2026 Appendix C Schedule 8 row 123 says per sign; application pages say per square metre. Total and charging basis remain unresolved; do not treat these figures as a range.
Variance costverified Sep 2026 · municipal permit page · 2 separate checks
The by-law’s own words102 figures

Each figure above, in the by-law’s own words. Every quote was checked against the published document, and is re-checked whenever the document is re-read; a figure without one is not published.

Where each rule sits in the by-law

Structure
“B. No sign permit shall be issued until approvals have been obtained, where applicable, from the following: (1) Ontario Ministry of Transportation; (2) Toronto and Region Conservation Authority; (3) City's General Manager, Transportation Services, in accordance with § 694-17 of this chapter; (4) City's Heritage Preservation Services, City Planning; (5) City's Tree Preservation Services, Parks Forestry and Recreation; and (6) The Chief Building Official, pursuant to the Building Code Act, 1992 .”
What this means for your sign

Structure: §694-5B(6) — no sign permit until the Chief Building Official’s approval under the Building Code Act is obtained, where applicable

E — Employment · Wall sign

area on an office building
“the total sign face area of all wall signs erected on an office building shall not exceed 20 percent of the area of the wall at the first storey on which the signs are erected”
area
“The total sign face area for all wall signs erected on a wall shall not exceed 15 percent of the area of the wall at the first storey on which the signs are erected less the sign face area of any electronic wall signs erected on the wall at that storey”
What this means for your sign

Wall signs may cover up to 15% of first-storey wall area, less any electronic wall sign on that wall. For example, a storefront 10 m (33 ft) wide with a 4 m (13 ft) tall first storey works out to 6 m² (65 sq ft).

projection from the wall
“wall sign - a sign erected on and entirely supported by the wall of a building with a sign face which projects no more than 0.60 metre from the wall”
What this means for your sign

It can stick out no more than 0.6 m (2 ft) from the wall.

E — Employment · Upper-storey logo sign

number
“There shall be no more than one sign erected on each wall of a building to a maximum of two signs”
building
“The sign shall only be erected on an office building containing 10 or more storeys”
What this means for your sign

Building: an office building of 10+ storeys

area
“The sign face area shall not exceed 20 percent of the area of the wall at the uppermost storey, mechanical penthouse or parapet wall on which the sign is erected”
What this means for your sign

The upper-storey sign may cover up to 20% of the wall.

E — Employment · Ground sign

maximum area, area per metre of frontage
“The sign face area shall not exceed 0.3 square metres for each 1.0 metre or part thereof of frontage at which the sign is erected to a maximum of 15.0 square metres”
What this means for your sign

The ground sign allowance tops out at 15 m² (161 sq ft), however big the building or lot.

You get 0.3 m² (3.2 sq ft) of ground sign for every metre (3 ft 3 in) of frontage. For example, a lot with 30 m (98 ft) of street frontage works out to 9 m² (97 sq ft).

number
“There shall be no more than one such sign erected at each frontage”
What this means for your sign

One ground sign per frontage.

height
“The height shall not exceed 7.5 metres”
What this means for your sign

The ground sign can be no taller than 7.5 m (25 ft).

from an intersection
“The sign shall not be erected within 6.0 metres of the intersection of two street lines”
What this means for your sign

Keep it at least 6 m (20 ft) from an intersection.

from a property line
“The sign shall not be erected within 2.0 metres of any property line”
What this means for your sign

Keep it at least 2 m (6 ft 7 in) back from the property line.

E — Employment · Directional sign

maximum area
“The sign face area shall not exceed 0.5 square metres”
What this means for your sign

A directional sign can be no larger than 0.5 m² (5.4 sq ft).

number
“There shall be no more than two such signs erected at each point of vehicular ingress and egress to the premises”
What this means for your sign

2 directional signs per vehicular entrance.

height
“The height shall not exceed 1.5 metres”
What this means for your sign

The directional sign can be no taller than 1.5 m (4 ft 11 in).

C — Commercial · Wall sign

height at the first storey
“Where erected at the first storey, the height shall not exceed 1.5 times the vertical distance between grade and the top boundary of the first storey of the building wall upon which the sign is located, and the sign shall not extend above the sill of the lowest window at the second storey of the wall on which the sign is erected”
What this means for your sign

at the first storey, no taller than 1.5 times the height of that storey (grade to the top of the first storey), and never above the sill of the lowest second-storey window

area
“The total sign face area of all wall signs erected at the first storey shall not exceed 20 percent of the area of the wall at the first storey on which the signs are erected”
What this means for your sign

Wall signs may cover up to 20% of first-storey wall area.

projection from the wall
“wall sign - a sign erected on and entirely supported by the wall of a building with a sign face which projects no more than 0.60 metre from the wall”
What this means for your sign

It can stick out no more than 0.6 m (2 ft) from the wall.

area at the second storey
“The total sign face area of all wall signs erected at the second storey shall not exceed 10 percent of the area of the wall at the second storey on which the signs are erected”
What this means for your sign

At the second storey the allowance is 10% of the wall.

C — Commercial · Upper-storey logo sign

number
“There shall be no more than one sign erected on each wall of a building to a maximum of two signs”
building
“The sign shall only be erected on an office building containing 10 or more storeys”
What this means for your sign

Building: an office building of 10+ storeys

area
“The sign face area shall not exceed 20 percent of the area of the wall at the uppermost storey, mechanical penthouse or parapet wall on which the sign is erected”
What this means for your sign

The upper-storey sign may cover up to 20% of the wall.

C — Commercial · Ground sign

two signs on a long frontage, spacing of two signs
“where a frontage exceeds 200 metres, two signs may be erected provided they are separated by a distance of 100 metres”
What this means for your sign

A second sign is only possible where the frontage is more than 200 m (656 ft), with the two at least 100 m (328 ft) apart.

Where two signs are allowed, they must stand at least 100 m (328 ft) apart.

maximum area, area per metre of frontage
“The sign face area shall not exceed 0.3 square metre for each 1.0 metre or part thereof of frontage at which the sign is erected to a maximum of 20.0 square metres”
What this means for your sign

The ground sign allowance tops out at 20 m² (215 sq ft), however big the building or lot.

You get 0.3 m² (3.2 sq ft) of ground sign for every metre (3 ft 3 in) of frontage. For example, a lot with 30 m (98 ft) of street frontage works out to 9 m² (97 sq ft).

number
“There shall be no more than one ground sign or one electronic ground sign per frontage”
What this means for your sign

One ground sign per frontage.

height, band 1, band 1 threshold, height bands
“3.5 metres when erected at a frontage less than or equal to 20 metres”
What this means for your sign

Maximum height by frontage: up to 20 m (66 ft) → 3.5 m (11 ft); 20 m (66 ft) to 30 m (98 ft) → 5 m (16 ft); 30 m (98 ft) to 40 m (131 ft) → 6 m (20 ft); 40 m (131 ft) to 60 m (197 ft) → 8 m (26 ft); over 60 m (197 ft) → 10 m (33 ft).

graduated by frontage — 3.5 m (11 ft) up to 20 m (66 ft), 5.0 m (16 ft) to 30 m (98 ft), 6.0 m (20 ft) to 40 m (131 ft), 8.0 m (26 ft) to 60 m (197 ft), 10.0 m (33 ft) beyond

height, band 2, band 2 threshold, height bands
“5.0 metres when erected at a frontage more than 20 metres but less than or equal to 30 metres”
What this means for your sign

Maximum height by frontage: up to 20 m (66 ft) → 3.5 m (11 ft); 20 m (66 ft) to 30 m (98 ft) → 5 m (16 ft); 30 m (98 ft) to 40 m (131 ft) → 6 m (20 ft); 40 m (131 ft) to 60 m (197 ft) → 8 m (26 ft); over 60 m (197 ft) → 10 m (33 ft).

graduated by frontage — 3.5 m (11 ft) up to 20 m (66 ft), 5.0 m (16 ft) to 30 m (98 ft), 6.0 m (20 ft) to 40 m (131 ft), 8.0 m (26 ft) to 60 m (197 ft), 10.0 m (33 ft) beyond

height, band 3, band 3 threshold, height bands
“6.0 metres when erected at a frontage more than 30 metres but less than or equal to 40 metres”
What this means for your sign

Maximum height by frontage: up to 20 m (66 ft) → 3.5 m (11 ft); 20 m (66 ft) to 30 m (98 ft) → 5 m (16 ft); 30 m (98 ft) to 40 m (131 ft) → 6 m (20 ft); 40 m (131 ft) to 60 m (197 ft) → 8 m (26 ft); over 60 m (197 ft) → 10 m (33 ft).

graduated by frontage — 3.5 m (11 ft) up to 20 m (66 ft), 5.0 m (16 ft) to 30 m (98 ft), 6.0 m (20 ft) to 40 m (131 ft), 8.0 m (26 ft) to 60 m (197 ft), 10.0 m (33 ft) beyond

height, band 4, band 4 threshold, height bands
“8.0 metres when erected at a frontage more than 40 metres but less than or equal to 60 metres”
What this means for your sign

Maximum height by frontage: up to 20 m (66 ft) → 3.5 m (11 ft); 20 m (66 ft) to 30 m (98 ft) → 5 m (16 ft); 30 m (98 ft) to 40 m (131 ft) → 6 m (20 ft); 40 m (131 ft) to 60 m (197 ft) → 8 m (26 ft); over 60 m (197 ft) → 10 m (33 ft).

graduated by frontage — 3.5 m (11 ft) up to 20 m (66 ft), 5.0 m (16 ft) to 30 m (98 ft), 6.0 m (20 ft) to 40 m (131 ft), 8.0 m (26 ft) to 60 m (197 ft), 10.0 m (33 ft) beyond

height, band 5, height bands
“10.0 metres when erected at a frontage more than 60 metres”
What this means for your sign

Maximum height by frontage: up to 20 m (66 ft) → 3.5 m (11 ft); 20 m (66 ft) to 30 m (98 ft) → 5 m (16 ft); 30 m (98 ft) to 40 m (131 ft) → 6 m (20 ft); 40 m (131 ft) to 60 m (197 ft) → 8 m (26 ft); over 60 m (197 ft) → 10 m (33 ft).

graduated by frontage — 3.5 m (11 ft) up to 20 m (66 ft), 5.0 m (16 ft) to 30 m (98 ft), 6.0 m (20 ft) to 40 m (131 ft), 8.0 m (26 ft) to 60 m (197 ft), 10.0 m (33 ft) beyond

from an intersection
“The sign shall not be erected within 6.0 metres of the intersection of two street lines”
What this means for your sign

Keep it at least 6 m (20 ft) from an intersection.

from a property line
“The sign shall not be erected within 2.0 metres of any property line”
What this means for your sign

Keep it at least 2 m (6 ft 7 in) back from the property line.

C — Commercial · Directional sign

maximum area
“The sign face area shall not exceed 0.5 square metre”
What this means for your sign

A directional sign can be no larger than 0.5 m² (5.4 sq ft).

number
“There shall be no more than two such signs erected at each point of vehicular ingress and egress to the premises”
What this means for your sign

2 directional signs per vehicular entrance.

height
“The height shall not exceed 1.5 metres”
What this means for your sign

The directional sign can be no taller than 1.5 m (4 ft 11 in).

C — Commercial · Projecting sign

maximum area
“The sign face area shall not exceed 1.0 square metre”
What this means for your sign

A projecting sign can be no larger than 1 m² (11 sq ft).

projection from the wall
“The sign shall not project more than 1.0 m from the wall on which the sign is erected”
What this means for your sign

It can stick out no more than 1 m (3 ft 3 in) from the wall.

spacing
“The sign shall not be erected closer than 6.0 metres, measured horizontally from any point on the sign, from another projecting sign on the same premises”
What this means for your sign

Two of these signs must be at least 6 m (20 ft) apart.

placement
“The sign shall not be erected above the second storey”
What this means for your sign

not above the second storey, with at least 2.5 m (8 ft 2 in) clear from the ground or sidewalk to its lowest point

placement
“There shall be a minimum vertical clearance of 2.5 metres from the ground, sidewalk or walkway to the lowest point of an overhanging structure sign, electronic overhanging structure sign, projecting sign”
What this means for your sign

not above the second storey, with at least 2.5 m (8 ft 2 in) clear from the ground or sidewalk to its lowest point

CR — Commercial Residential · Wall sign

height at the first storey
“Where erected at the first storey, the height shall not exceed 1.5 times the vertical distance between grade and the top boundary of the first storey of the building wall upon which the sign is located, and the sign shall not extend above the sill of the lowest window at the second storey of the wall on which the sign is erected”
What this means for your sign

at the first storey, no taller than 1.5 times the height of that storey (grade to the top of the first storey), and never above the sill of the lowest second-storey window

area
“The total sign face area of all wall signs erected at the first storey shall not exceed 20 percent of the area of the wall at the first storey on which the signs are erected less the sign face area of any electronic wall signs erected on the wall at that storey”
What this means for your sign

Wall signs may cover up to 20% of first-storey wall area, less any electronic wall sign on that wall.

projection from the wall
“wall sign - a sign erected on and entirely supported by the wall of a building with a sign face which projects no more than 0.60 metre from the wall”
What this means for your sign

It can stick out no more than 0.6 m (2 ft) from the wall.

area at the second storey
“The total sign face area of all wall signs erected at the second storey shall not exceed 10 percent of the area of the wall at the second storey on which the signs are erected less the sign face area of any electronic wall signs erected on the wall at that storey”
What this means for your sign

At the second storey the allowance is 10% of the wall.

CR — Commercial Residential · Upper-storey logo sign

number
“There shall be no more than one sign erected on each wall of a building to a maximum of two signs”
building
“The sign shall only be erected on an office building containing 10 or more storeys”
What this means for your sign

Building: an office building of 10+ storeys

area
“The sign face area shall not exceed 20 percent of the area of the wall at the uppermost storey, mechanical penthouse or parapet wall on which the sign is erected”
What this means for your sign

The upper-storey sign may cover up to 20% of the wall.

CR — Commercial Residential · Ground sign

two signs on a long frontage, spacing of two signs
“where a frontage exceeds 200 metres, two signs may be erected provided they are separated by a distance of 100 metres”
What this means for your sign

A second sign is only possible where the frontage is more than 200 m (656 ft), with the two at least 100 m (328 ft) apart.

Where two signs are allowed, they must stand at least 100 m (328 ft) apart.

maximum area, area per metre of frontage
“The sign face area shall not exceed 0.3 square metre for each 1.0 metre or part thereof of frontage at which the sign is erected to a maximum of 20.0 square metres”
What this means for your sign

The ground sign allowance tops out at 20 m² (215 sq ft), however big the building or lot.

You get 0.3 m² (3.2 sq ft) of ground sign for every metre (3 ft 3 in) of frontage. For example, a lot with 30 m (98 ft) of street frontage works out to 9 m² (97 sq ft).

number
“There shall be no more than one such sign erected at each frontage”
What this means for your sign

One ground sign per frontage.

height, band 1, band 1 threshold, height bands
“3.5 metres when erected at a frontage less than or equal to 20 metres”
What this means for your sign

Maximum height by frontage: up to 20 m (66 ft) → 3.5 m (11 ft); 20 m (66 ft) to 30 m (98 ft) → 5 m (16 ft); 30 m (98 ft) to 40 m (131 ft) → 6 m (20 ft); 40 m (131 ft) to 60 m (197 ft) → 8 m (26 ft); over 60 m (197 ft) → 10 m (33 ft).

graduated by frontage — 3.5 m (11 ft) up to 20 m (66 ft), 5.0 m (16 ft) to 30 m (98 ft), 6.0 m (20 ft) to 40 m (131 ft), 8.0 m (26 ft) to 60 m (197 ft), 10.0 m (33 ft) beyond

height, band 2, band 2 threshold, height bands
“5.0 metres when erected at a frontage more than 20 metres but less than or equal to 30 metres”
What this means for your sign

Maximum height by frontage: up to 20 m (66 ft) → 3.5 m (11 ft); 20 m (66 ft) to 30 m (98 ft) → 5 m (16 ft); 30 m (98 ft) to 40 m (131 ft) → 6 m (20 ft); 40 m (131 ft) to 60 m (197 ft) → 8 m (26 ft); over 60 m (197 ft) → 10 m (33 ft).

graduated by frontage — 3.5 m (11 ft) up to 20 m (66 ft), 5.0 m (16 ft) to 30 m (98 ft), 6.0 m (20 ft) to 40 m (131 ft), 8.0 m (26 ft) to 60 m (197 ft), 10.0 m (33 ft) beyond

height, band 3, band 3 threshold, height bands
“6.0 metres when erected at a frontage more than 30 metres but less than or equal to 40 metres”
What this means for your sign

Maximum height by frontage: up to 20 m (66 ft) → 3.5 m (11 ft); 20 m (66 ft) to 30 m (98 ft) → 5 m (16 ft); 30 m (98 ft) to 40 m (131 ft) → 6 m (20 ft); 40 m (131 ft) to 60 m (197 ft) → 8 m (26 ft); over 60 m (197 ft) → 10 m (33 ft).

graduated by frontage — 3.5 m (11 ft) up to 20 m (66 ft), 5.0 m (16 ft) to 30 m (98 ft), 6.0 m (20 ft) to 40 m (131 ft), 8.0 m (26 ft) to 60 m (197 ft), 10.0 m (33 ft) beyond

height, band 4, band 4 threshold, height bands
“8.0 metres when erected at a frontage more than 40 metres but less than or equal to 60 metres”
What this means for your sign

Maximum height by frontage: up to 20 m (66 ft) → 3.5 m (11 ft); 20 m (66 ft) to 30 m (98 ft) → 5 m (16 ft); 30 m (98 ft) to 40 m (131 ft) → 6 m (20 ft); 40 m (131 ft) to 60 m (197 ft) → 8 m (26 ft); over 60 m (197 ft) → 10 m (33 ft).

graduated by frontage — 3.5 m (11 ft) up to 20 m (66 ft), 5.0 m (16 ft) to 30 m (98 ft), 6.0 m (20 ft) to 40 m (131 ft), 8.0 m (26 ft) to 60 m (197 ft), 10.0 m (33 ft) beyond

height, band 5, height bands
“10.0 metres when erected at a frontage more than 60 metres”
What this means for your sign

Maximum height by frontage: up to 20 m (66 ft) → 3.5 m (11 ft); 20 m (66 ft) to 30 m (98 ft) → 5 m (16 ft); 30 m (98 ft) to 40 m (131 ft) → 6 m (20 ft); 40 m (131 ft) to 60 m (197 ft) → 8 m (26 ft); over 60 m (197 ft) → 10 m (33 ft).

graduated by frontage — 3.5 m (11 ft) up to 20 m (66 ft), 5.0 m (16 ft) to 30 m (98 ft), 6.0 m (20 ft) to 40 m (131 ft), 8.0 m (26 ft) to 60 m (197 ft), 10.0 m (33 ft) beyond

from an intersection
“The sign shall not be erected within 6.0 metres of the intersection of two street lines”
What this means for your sign

Keep it at least 6 m (20 ft) from an intersection.

from a property line
“The sign shall not be erected within 2.0 metres of any property line”
What this means for your sign

Keep it at least 2 m (6 ft 7 in) back from the property line.

CR — Commercial Residential · Directional sign

maximum area
“The sign face area shall not exceed 0.5 square metre”
What this means for your sign

A directional sign can be no larger than 0.5 m² (5.4 sq ft).

number
“There shall be no more than two such signs erected at each point of vehicular ingress and egress to the premises”
What this means for your sign

2 directional signs per vehicular entrance.

height
“The height shall not exceed 1.5 metres”
What this means for your sign

The directional sign can be no taller than 1.5 m (4 ft 11 in).

CR — Commercial Residential · Projecting sign

maximum area
“The sign face area shall not exceed 1.0 square metre”
What this means for your sign

A projecting sign can be no larger than 1 m² (11 sq ft).

projection from the wall
“The sign shall not project more than 1.0 m from the wall on which the sign is erected”
What this means for your sign

It can stick out no more than 1 m (3 ft 3 in) from the wall.

spacing
“The sign shall not be erected closer than 6.0 metres, measured horizontally from any point on the sign, from another projecting sign on the same premises”
What this means for your sign

Two of these signs must be at least 6 m (20 ft) apart.

placement
“The sign shall not be erected above the second storey”
What this means for your sign

not above the second storey, with at least 2.5 m (8 ft 2 in) clear from the ground or sidewalk to its lowest point

placement
“There shall be a minimum vertical clearance of 2.5 metres from the ground, sidewalk or walkway to the lowest point of an overhanging structure sign, electronic overhanging structure sign, projecting sign”
What this means for your sign

not above the second storey, with at least 2.5 m (8 ft 2 in) clear from the ground or sidewalk to its lowest point

Lighting and digital signs

hours
“Between the hours of 11:00 p.m. and 7:00 a.m., except where”
What this means for your sign

Dark 11 p.m. to 7 a.m., subject to the exceptions in §694-18C. 9 p.m. in an R or RA district, or within 30 m (98 ft) of an R premises.

hours
“Between the hours of 9:00 p.m. and 7:00 a.m. where the sign is located in an R sign district”
What this means for your sign

Dark 11 p.m. to 7 a.m., subject to the exceptions in §694-18C. 9 p.m. in an R or RA district, or within 30 m (98 ft) of an R premises.

hours
“Between the hours of 9:00 p.m. and 7:00 a.m. where the sign is located in an RA sign district”
What this means for your sign

Dark 11 p.m. to 7 a.m., subject to the exceptions in §694-18C. 9 p.m. in an R or RA district, or within 30 m (98 ft) of an R premises.

hours
“Between the hours of 9:00 p.m. and 7:00 a.m. where the sign is located within 30 metres of a premises in an R sign district”
What this means for your sign

Dark 11 p.m. to 7 a.m., subject to the exceptions in §694-18C. 9 p.m. in an R or RA district, or within 30 m (98 ft) of an R premises.

which signs may be digital
“Electronic Fuel Pump Sign, Electronic Ground Sign, Electronic Overhanging Structure Sign, Electronic Projecting Sign, Electronic Roof Sign, Electronic Topiary Sign, Electronic Window Sign or Electronic Wall Sign.”
What this means for your sign

Electronic wall and ground signs, by district

message hold
“The message duration shall not be less than 1.0 minute for a first party sign”
What this means for your sign

1 minute minimum; an electronic wall or ground sign may not hold a message for more than 3 minutes

message hold
“The message duration of any electronic static copy displayed shall not exceed 3.0 minutes”
What this means for your sign

1 minute minimum; an electronic wall or ground sign may not hold a message for more than 3 minutes

where a digital sign can go
“The sign shall not be erected at a frontage of less than 100 metres”
What this means for your sign

In a C district: not at a frontage of less than 100 m (328 ft), and only on a commercial plaza of 10 or more units. In an E district: not on a premises with a residential use.

where a digital sign can go
“A Commercial Plaza containing 10 or more units”
What this means for your sign

In a C district: not at a frontage of less than 100 m (328 ft), and only on a commercial plaza of 10 or more units. In an E district: not on a premises with a residential use.

where a digital sign can go
“The sign may only be erected on a premises which contains no building containing an occupancy which is a residential use”
What this means for your sign

In a C district: not at a frontage of less than 100 m (328 ft), and only on a commercial plaza of 10 or more units. In an E district: not on a premises with a residential use.

distance from residential districts
“The sign shall not be erected within 60.0 metres of any R, RA, CR, I or OS sign district”
What this means for your sign

60 m (197 ft) from any R, RA, CR, I or OS district (quoted for the C district)

brightness change
“shall be no greater than 25 percent of the average illumination of the immediately preceding electronic static copy”
What this means for your sign

Illumination may not change more than 25% between successive messages

transition
“The message transition shall not exceed 1.0 second”
What this means for your sign

1 second, with no motion, dissolve, blink or flash during it

transition
“During the message transition the sign shall not include any other visible effects, including but not limited to motion, dissolving, blinking, intermittent or flashing light”
What this means for your sign

1 second, with no motion, dissolve, blink or flash during it

general permission to illuminate
“E. Unless otherwise expressly prohibited by this chapter, all signs may be illuminated provided the following requirements are met: (1) The sign shall not be up-lit; (2) The light shall not project onto any adjacent premises located in an R, RA, CR, I, or OS sign district;”
What this means for your sign

§694-18E opens with “all signs may be illuminated provided the following requirements are met”.

light spill, light spill distance
“The illumination shall not increase the light levels within 10.0 metres of all points of the sign face by more than 3.0 lux above the ambient lighting level”
What this means for your sign

It may add no more than 3 lux of light (roughly, the glow it throws on its surroundings) above normal levels, measured 10 m (33 ft) away.

Light spill is measured 10 m (33 ft) from the sign.

brightness, day
“The illumination shall not exceed 5,000 nits during the period between sunrise and sunset”
What this means for your sign

A digital or lit sign can be no brighter than 5,000 nits in daylight (a nit is the standard measure of screen brightness).

brightness, night
“The illumination shall not exceed 300 nits during the period between sunset and sunrise”
What this means for your sign

At night it must dim to no more than 300 nits.

worth knowing
“No first party sign shall be illuminated at any time when a smog alert is in effect”
What this means for your sign

No first-party sign may be lit while a smog alert is in effect, and all first-party signs must go dark within four hours of the alert being issued (§694-18A–B).

worth knowing
“All first party signs shall cease to be illuminated within four hours of the issuance of the smog alert”
What this means for your sign

No first-party sign may be lit while a smog alert is in effect, and all first-party signs must go dark within four hours of the alert being issued (§694-18A–B).

near housing
“(2) The light shall not project onto any adjacent premises located in an R, RA, CR, I, or OS sign district;”
What this means for your sign

Light may not project onto adjacent premises in an R, RA, CR, I or OS district — institutional and open space count, so a school or park next door triggers it.

up-lighting
“(1) The sign shall not be up-lit;”
What this means for your sign

Lighting from below, shining up at the sign, is allowed.

Fees and timelines

appeal
“Appeal to Sign Variance Committee with respect to a First Party Sign variance application $883.00”
What this means for your sign

20 days to the Sign Variance Committee, $883

appeal
“the 20-day appeal period will begin”
What this means for your sign

20 days to the Sign Variance Committee, $883

minimum fee, permit fee per m²
“Wall Signs $37.71 per square metre (minimum of $263.87)”
What this means for your sign

The smallest permit fee is $263.87.

The current first-party permit page lists $37.71/m² with a $263.87 sign-fee minimum for wall, ground, projecting and overhanging structure signs, plus a listed $70.67 building-permit component where applicable. Those minimum components do not equal the general sign page’s stated $334.53 total; that page also retains a $253.72 sign minimum. The enacted fee schedule labels the $37.71 rate per sign, while the application pages say per square metre. Confirm the charging unit, minimum, billable faces, building component and total for the exact work. No confirmed total or fee range is calculated.

The permit costs $37.71 per m² of sign (about $3.50 per sq ft).

minimum fee
“The minimum fee for a Sign Permit is $334.53, which includes a $70.67 fee for the Building Permit”
What this means for your sign

The smallest permit fee is $334.53.

minimum fee
“Building Permit (DS) $70.67”
What this means for your sign

The current first-party permit page lists $37.71/m² with a $263.87 sign-fee minimum for wall, ground, projecting and overhanging structure signs, plus a listed $70.67 building-permit component where applicable. Those minimum components do not equal the general sign page’s stated $334.53 total; that page also retains a $253.72 sign minimum. The enacted fee schedule labels the $37.71 rate per sign, while the application pages say per square metre. Confirm the charging unit, minimum, billable faces, building component and total for the exact work. No confirmed total or fee range is calculated.

minimum fee
“Wall Signs $37.71 per square metre (minimum of $253.72)”
What this means for your sign

The current first-party permit page lists $37.71/m² with a $263.87 sign-fee minimum for wall, ground, projecting and overhanging structure signs, plus a listed $70.67 building-permit component where applicable. Those minimum components do not equal the general sign page’s stated $334.53 total; that page also retains a $253.72 sign minimum. The enacted fee schedule labels the $37.71 rate per sign, while the application pages say per square metre. Confirm the charging unit, minimum, billable faces, building component and total for the exact work. No confirmed total or fee range is calculated.

minimum fee
“The minimum fee for a Sign Permit is $334.53, which includes a $70.67 fee for the Building Permit”
What this means for your sign

The current first-party permit page lists $37.71/m² with a $263.87 sign-fee minimum for wall, ground, projecting and overhanging structure signs, plus a listed $70.67 building-permit component where applicable. Those minimum components do not equal the general sign page’s stated $334.53 total; that page also retains a $253.72 sign minimum. The enacted fee schedule labels the $37.71 rate per sign, while the application pages say per square metre. Confirm the charging unit, minimum, billable faces, building component and total for the exact work. No confirmed total or fee range is calculated.

permit timeline
“The timeframe to receive the outcome of the review of sign permit applications for the installation of 3 or fewer signs, is 3 days”
What this means for your sign

Published review-outcome targets: 3 days for three signs or fewer after all required documents; 10 business days for four or more after required documents and fees. Heritage properties have separate conditions; resubmissions have no standard timeline. Confirm the applicable service stream and current target; these are not permit-issuance promises

permit timeline
“reviews sign permit applications for permits to install 4 signs or more”
What this means for your sign

Published review-outcome targets: 3 days for three signs or fewer after all required documents; 10 business days for four or more after required documents and fees. Heritage properties have separate conditions; resubmissions have no standard timeline. Confirm the applicable service stream and current target; these are not permit-issuance promises

permit timeline
“The standard timeline for a Sign Permit application is 10 business days”
What this means for your sign

Published review-outcome targets: 3 days for three signs or fewer after all required documents; 10 business days for four or more after required documents and fees. Heritage properties have separate conditions; resubmissions have no standard timeline. Confirm the applicable service stream and current target; these are not permit-issuance promises

variance fee
“Application for a variance to Chapter 694 with respect to a First-Party Sign $971.16 per application”
What this means for your sign

Asking for a variance (permission to go beyond the by-law) costs $971.16.

variance fee, third-party
“Application for a variance to Chapter 694 with respect to a Third-Party Sign $2,039.44 per application”
What this means for your sign

first-party; a third-party sign is $2,039.44

variance timeline
“The Sign Variance process usually takes around three months, from start to finish”
What this means for your sign

about three months, including the 30-day posting and the appeal period

variance timeline
“You will receive a Notice to post on site for no less than 30 days”
What this means for your sign

about three months, including the 30-day posting and the appeal period

Which cities we can answer for 29 cities

We calculate your maximum

28

The size and count rules are in, so you get a number rather than a reading list.

We can point you to the by-law, not the numbers

1

We hold the reference and the contacts. We would rather say that than guess.

Don’t see your city? Tell us which one you need — we add the ones people actually ask for.