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London sign by‑law: what’s allowed

Sign By-law 2017, consolidated 25 July 2023. What the published by-law allows, how big, whether a sign can be lit, what it costs, and which copy of the by-law to trust.

We calculate sizesverified 2026-09Updated 25 September 2026 →

What we hold: we calculate the size and count limits, so a check here gives you a number · lighting and digital rules read in full.

Lake Ontario London
Approximate location

Check a specific address in London

Two questions, no dimensions needed. You get the maximum for your sign type, the lighting rules, the fee and the sections it all came from.

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What the by-law allows in London
Sign typeHereMost you’d getThe rule
On the building
Fascia, wall sign, channel letters
Depends on districts.6.3 and Table 6.3 — by use group: 1.1 m² (12 sq ft) per metre of building frontage for Group 4, 0.5 m² (5.4 sq ft) for Group 3, 0.1 m² (1.1 sq ft) for Group 2 read it ↗
Freestanding
Pylon or monument out front
Depends on districts.6.1 and Table 6.1 — Group 4 gets the greater of 15 m² (161 sq ft) or 1 m² (11 sq ft) per 10 m (33 ft) of frontage, never over 30 m² (323 sq ft) read it ↗
Projecting
Blade sign off the wall
Depends on districtDepends on the sign district. Start a check and pick the district to get the figure.
Small directional
Entrance or drive-aisle sign
Depends on districtUsually falls under the ground sign rules unless the by-law carves out directional signs — s.6.1 and Table 6.1 — Group 4 gets the greater of 15 m² (161 sq ft) or 1 m² (11 sq ft) per 10 m (33 ft) of frontage, never over 30 m² (323 sq ft) read it ↗
New face, same frame
Replacing the face of a sign already there
UnresolvedA face replacement may be a copy change, maintenance or an alteration under the applicable by-law. Confirm the existing sign’s lawful status and whether changes to its face, structure, area or illumination require a permit. A permit exemption does not establish permission to install.
Window signs & graphics
Lettering, decals and signs behind glass
Review neededWindow-sign calculations are not yet verified for this municipality and category. Confirm classification, coverage, placement and permit requirements with the municipality.
Temporary promotional
Banners, mobile signs and short-term promotions
Review guidance onlyReview guidance only. No size limit, fee, exemption or permitted display period has been validated for this category. Confirm the exact sign format, location, display period and any renewal or repeat-display limits. Temporary use does not itself establish a permit exemption.
Construction & development
Development marketing, builder signs and hoarding
Review guidance onlyReview guidance only. No size limit, fee, exemption or permitted display period has been validated for this category. Confirm whether this is development advertising, builder identification, hoarding graphics or a required notice. Provide the project stage, proposed copy and location; these purposes may follow different requirements.
Real estate
For sale, for lease and open-house signs
Review guidance onlyReview guidance only. No size limit, fee, exemption or permitted display period has been validated for this category. Confirm the property use, whether the sign is at the listed property or off-site, and the applicable removal deadline. New-development marketing may be classified separately from an ordinary sale or lease sign.
Event signage
Commercial, community and private events
Review guidance onlyReview guidance only. No size limit, fee, exemption or permitted display period has been validated for this category. Confirm the organizer, commercial content, sign format, location and display dates. Community events, private celebrations and election signs may follow separate rules; an event permit does not establish permission for every sign.

“Up to” means we have the rule but not your dimensions — start a check and enter them to get your actual numbers. “Rule on file” means we have read the section and can take you to it, but have not turned it into a calculation — so no number, on purpose. “Depends on district” means we do calculate it, but the figure changes with the sign district, so pick one to see it.

Can you light it?Yes, with conditions

Yes, with conditions

Permitted — with a city-wide overnight blackout, relieved while you are open. Table 6.1 (ground signs) reads “External or Internal, Flashing is prohibited” for each of Groups 2, 3 and 4. A Group 1 premises may have a ground sign only for a home occupation, and no part of it may be illuminated (s.6.1.1(c)).

Brightness5,000 nits by day · 300 nits at night (nits: screen brightness)
These bind every illuminated sign here, not just digital ones — a plain internally lit box face is in scope.
Light spill3 lux above ambient light (lux: light landing on neighbours), measured within 10 m (33 ft) of the sign face
Hours it must be off or dimmedNo illumination from 11:00 p.m. to 7:00 a.m. CITY-WIDE, and from 9:00 p.m. for a sign in, or within 30 m (98 ft) of, a Residential (R) zone. Exceptions: a first party sign of a lawful business that operates in those hours, and only while it is actually operating; a Special District under Section 10 that says otherwise; and, for the city-wide period only, a lawfully erected third party sign. Signs for hospitals and emergency treatment facilities, power stations and substations, and the other uses listed in s.4.3.3 are exempt. A storefront that closes in the evening cannot leave its sign lit overnight.
s.4.3.2, s.4.3.3
Up-lightingOnly if shielded
External illumination must be downcast, or shielded to minimize reflection on the night sky; an unshielded ground-mounted up-light is out; a shielded fixture is arguable. s.4.3.1(b)
Near housingExternal light may not be directed toward adjacent lots, public road allowances or oncoming traffic, and must be downcast or shielded. Electronic changing copy needs 50 m (164 ft) from an EXCLUSIVELY residential zone — narrower wording than “any residential”.
s.4.3.1(a)–(b), s.4.2.1(a)

Worth knowing before you design it

The by-law enforces its brightness limits in nits but never defines a nit or a measurement method. in the excerpt we hold, s.4.3.1 skips clause (d) and the night limit sits in a second clause also lettered (e).

You said this one has no digital or changing message, so we have left those rules out. If that changes, they are in s.4.2.1, Table 6.1.

What we could not confirm. The Group 1 to 4 classification that decides how much changing copy a ground sign gets is in Tables 5.1 and 5.2 of the by-law; we have not built in it, so look your use up there. We have read Table 6.1 (ground signs) for changing copy, not the wall-sign tables.

Read it yourself: s.4.2.1, s.4.3 of Sign By-law 2017 ↗

What it costs and how long2 to budget

Permit fee

No fee schedule is encoded for London yet, so we are not going to guess one. Ask the municipality, or tell us and we will encode it.

Professional design and construction review — Professional design/review not resolved

The entered details do not establish whether professional design or construction review is required. The 2024 Ontario Building Code Compendium, Division C, Articles 1.2.1.2.(6)–(7) and 1.2.2.1.(8)–(9), distinguishes design from construction review and permits an architect, professional engineer or both for these sign provisions. Confirm the applicable Code edition, sign classification, each face area, total weight, height and mounting with the municipal building-permit office. Being below a listed threshold does not clear other structural or local requirements. Official Code source: https://www.publications.gov.on.ca/store/20170501121/Free_Download_Files/301880.pdf

The by-law itself
The governing document

Sign By-law 2017

By-law S.-5868-183 · Consolidated 25 July 2023 · Web page

A consolidation is the by-law’s text with its later amendments folded in; the date says how current that copy is.

Open the by-law ↗
Read this before you read the by-law. Two London sign by-laws are live at once — this one and the older Sign and Canopy By-law linked below — and we could not confirm that this one repeals the older one; the City’s fee schedule may still refer to the older one (not confirmed). The variance procedure would not render on three attempts, so we do not hold it.

Straight to the sections the numbers above come from:

What you wantWhere it is
Wall signss.6.3 and Table 6.3 — by use group: 1.1 m² (12 sq ft) per metre of building frontage for Group 4, 0.5 m² (5.4 sq ft) for Group 3, 0.1 m² (1.1 sq ft) for Group 2open ↗
Ground signss.6.1 and Table 6.1 — Group 4 gets the greater of 15 m² (161 sq ft) or 1 m² (11 sq ft) per 10 m (33 ft) of frontage, never over 30 m² (323 sq ft)open ↗
Use groupss.5, Tables 5.1 and 5.2 — the Group 1 to 4 classification that drives every size tableopen ↗
Engineerings.3.6.4(d) — sealed drawings for a ground sign over 7.5 m (25 ft), a projecting wall sign over 115 kg, a roof sign face over 10 m² (108 sq ft), or anything fastened to a parapetopen ↗

Also worth having open:

Where these numbers came from
By-law textverified Sep 2026 · by-law text · 2 separate checks
Section 6 read twice on 26 September 2026: once from the page’s text (every quote matched) and once from the HTML tables’ own cell structure, which fixes which figure belongs to which group column. The two agree on every figure encoded.
Size and count rulesverified Sep 2026 · by-law text · 2 separate checks
Group 4: wall 1.1 m² (12 sq ft) per metre of building frontage; ground the greater of 15.0 m² (161 sq ft) or 1 m² (11 sq ft) per 10 m (33 ft) of street frontage, never over 30.0 m² (323 sq ft), 8.0 m (26 ft) tall up to 14.0 m² (151 sq ft) and 12.0 m (39 ft) above. Group 3: 0.5 m² (5.4 sq ft) per metre; ground the greater of 5.0 m² (54 sq ft) or 1 m² (11 sq ft) per 20 m (66 ft), never over 10.0 m² (108 sq ft), 6.0 m (20 ft). Group 2: 0.1 m² (1.1 sq ft) per metre; ground 3.0 m² (32 sq ft), 4.0 m (13 ft).
Permit feesnot verified
Variance costnot verified
The by-law’s own words85 figures

Each figure above, in the by-law’s own words. Every quote was checked against the published document, and is re-checked whenever the document is re-read; a figure without one is not published.

Where each rule sits in the by-law

Wall signs
“Maximum Sign Face Area 0.3m 2 0.1m 2 per metre of building 0.5m 2 per metre of building 1.1m 2 per metre of building”
What this means for your sign

Wall signs: s.6.3 and Table 6.3 — by use group: 1.1 m² (12 sq ft) per metre of building frontage for Group 4, 0.5 m² (5.4 sq ft) for Group 3, 0.1 m² (1.1 sq ft) for Group 2

Wall signs
“Maximum Sign Face Area Per Street Frontage Per Premises 0.1m 2 per metre of building frontage 0.5m 2 per metre of building frontage 1.1m 2 per metre of building frontage”
What this means for your sign

Wall signs: s.6.3 and Table 6.3 — by use group: 1.1 m² (12 sq ft) per metre of building frontage for Group 4, 0.5 m² (5.4 sq ft) for Group 3, 0.1 m² (1.1 sq ft) for Group 2

Ground signs
“The greater of 15.0m 2 or 1m 2 per 10m street frontage and in no case greater than 30.0m 2”
What this means for your sign

Ground signs: s.6.1 and Table 6.1 — Group 4 gets the greater of 15 m² (161 sq ft) or 1 m² (11 sq ft) per 10 m (33 ft) of frontage, never over 30 m² (323 sq ft)

Engineering
“d) Further to subclause (b), drawings for the following signs shall be signed and sealed by a Professional Engineer or Architect registered to practice in the Province of Ontario: i) a ground sign that exceeds 7.5m in height above the adjacent finished ground; ii) a projecting wall sign that weighs more than 115kg; iii) a roof sign that has any face that is more than 10m 2 , or; iv) a projecting wall sign attached or fastened in any manner to a parapet wall.”
What this means for your sign

Engineering: s.3.6.4(d) — sealed drawings for a ground sign over 7.5 m (25 ft), a projecting wall sign over 115 kg, a roof sign face over 10 m² (108 sq ft), or anything fastened to a parapet

Rules for every sign

how to find your category
“be classified according to its primary use as belonging to one of the groups as set out in Tables 5.1 and 5.2 below.”
What this means for your sign

London sorts signs by what the premises is used for, not by zone: Tables 5.1 and 5.2 put every use in Group 1 to 4, and each size table has one column per group. A building mixing Group 4 uses with Group 2 or 3 is treated as Group 4 throughout (s.4.8). Heritage Conservation Districts, the Downtown Business Improvement Area and the Old East Village add their own rules (s.10), so check those before quoting there.

how to find your category
“If the occupancies of any multi-occupancy premises or building include occupancies in both Group 2 or Group 3 and Group 4 use classifications, the requirements of the Group 4 use shall apply to the entire premises or building.”
What this means for your sign

London sorts signs by what the premises is used for, not by zone: Tables 5.1 and 5.2 put every use in Group 1 to 4, and each size table has one column per group. A building mixing Group 4 uses with Group 2 or 3 is treated as Group 4 throughout (s.4.8). Heritage Conservation Districts, the Downtown Business Improvement Area and the Old East Village add their own rules (s.10), so check those before quoting there.

how to find your category
“The following are Special Districts for the purposes of this by-law: a) Heritage Conservation Districts; b) Downtown Business Improvement Area; c) Old East Village Community Improvement Area.”
What this means for your sign

London sorts signs by what the premises is used for, not by zone: Tables 5.1 and 5.2 put every use in Group 1 to 4, and each size table has one column per group. A building mixing Group 4 uses with Group 2 or 3 is treated as Group 4 throughout (s.4.8). Heritage Conservation Districts, the Downtown Business Improvement Area and the Old East Village add their own rules (s.10), so check those before quoting there.

Group 4 — retail, restaurant, hotel, shopping centre, automobile use, bank, personal service · Wall sign

clearance above the ground, projection from the wall, placement
“No part of any wall sign shall: i) project more than 0.6m from the face of the building wall to which it is attached; ii) be more than 1.2m above the height of the first storey; iii) project beyond the limits of the building wall to which it is attached; iv) be placed less than 2.4m above the grade below when erected above a location accessible to the public.”
What this means for your sign

The bottom of the sign must be at least 2.4 m (7 ft 10 in) above the ground or walkway below.

It can stick out no more than 0.6 m (2 ft) from the wall.

Placement: no higher than 1.2 m (3 ft 11 in) above the height of the first storey

note, area per metre of frontage
“Maximum Sign Face Area 0.3m 2 0.1m 2 per metre of building 0.5m 2 per metre of building 1.1m 2 per metre of building”
What this means for your sign

Table 6.3 prints the rate as “per metre of building”; Table 6.4 and the definition read it as building frontage, which is how we apply it. Signs on walls that do not face a street are allowed, but everything on the building together stays inside this limit (s.6.3.3). Up to 30% of the allowance may be changing copy.

You get 1.1 m² (12 sq ft) of wall sign for every metre (3 ft 3 in) of building frontage. For example, a storefront 10 m (33 ft) wide with a 4 m (13 ft) tall first storey works out to 11 m² (118 sq ft).

note, area per metre of frontage
“Maximum Sign Face Area Per Street Frontage Per Premises 0.1m 2 per metre of building frontage 0.5m 2 per metre of building frontage 1.1m 2 per metre of building frontage”
What this means for your sign

Table 6.3 prints the rate as “per metre of building”; Table 6.4 and the definition read it as building frontage, which is how we apply it. Signs on walls that do not face a street are allowed, but everything on the building together stays inside this limit (s.6.3.3). Up to 30% of the allowance may be changing copy.

You get 1.1 m² (12 sq ft) of wall sign for every metre (3 ft 3 in) of building frontage. For example, a storefront 10 m (33 ft) wide with a 4 m (13 ft) tall first storey works out to 11 m² (118 sq ft).

note
““building frontage” means the horizontal distance, measured at grade, along a building wall that faces a street and includes the building wall which incorporates the main entrance(s) facing a parking area on the same premises.”
What this means for your sign

Table 6.3 prints the rate as “per metre of building”; Table 6.4 and the definition read it as building frontage, which is how we apply it. Signs on walls that do not face a street are allowed, but everything on the building together stays inside this limit (s.6.3.3). Up to 30% of the allowance may be changing copy.

note
“Awning, canopy and facial signs are permitted to be attached to walls of a building that do not face a street provided that the maximum sign face area of all signs attached to the building does not exceed the maximum sign face area limitations of Table 6.3”
What this means for your sign

Table 6.3 prints the rate as “per metre of building”; Table 6.4 and the definition read it as building frontage, which is how we apply it. Signs on walls that do not face a street are allowed, but everything on the building together stays inside this limit (s.6.3.3). Up to 30% of the allowance may be changing copy.

note
“Maximum Changing Copy Area Prohibited 30% of the maximum sign face area 30% of the maximum sign face area 30% of the maximum sign face area”
What this means for your sign

Table 6.3 prints the rate as “per metre of building”; Table 6.4 and the definition read it as building frontage, which is how we apply it. Signs on walls that do not face a street are allowed, but everything on the building together stays inside this limit (s.6.3.3). Up to 30% of the allowance may be changing copy.

Group 4 — retail, restaurant, hotel, shopping centre, automobile use, bank, personal service · Ground sign

number, note
“Number Of Signs One per street frontage No limit except as regulated by Rows 6 and 12 below No limit except as regulated by Rows 6 and 12 below”
What this means for your sign

No limit on the number of ground signs except through the area row and the location rules (Table 6.1). As an alternative, all ground signs on the premises together may be sized at 1.0 m² (11 sq ft) per 1500 m² (16,146 sq ft) of lot area, never over 30.0 m² (s.6.1.5).

number, note
“As an alternative to the maximum sign face area regulations set out in Row 6 of Table 6.1, the maximum sign face area for all ground signs located on a premises may be calculated at 1.0m 2 of sign face area per 1500m 2 of lot area, but in no case can the sign face area exceed 30.0m 2 .”
What this means for your sign

No limit on the number of ground signs except through the area row and the location rules (Table 6.1). As an alternative, all ground signs on the premises together may be sized at 1.0 m² (11 sq ft) per 1500 m² (16,146 sq ft) of lot area, never over 30.0 m² (s.6.1.5).

minimum allowance, maximum area, per metre of frontage, area per metre of frontage
“Maximum Sign Face Area Per Street Frontage Per Premises 3.0m 2 The greater of 5.0m 2 or 1m 2 per 20m street frontage and in no case greater than 10.0m 2 The greater of 15.0m 2 or 1m 2 per 10m street frontage and in no case greater than 30.0m 2”
What this means for your sign

The larger of 15 m² (161 sq ft) or 1 m² (11 sq ft) for every 10 m (33 ft) of frontage, but never more than 30 m² (323 sq ft). For example, a lot with 30 m (98 ft) of street frontage works out to 15 m² (161 sq ft).

height, band 1, band 1 threshold, height, band 2
“Maximum Height 4.0m 6.0m i. 8.0m for signs 14 .0m 2 or less in sign face area; ii. 12.0m for signs greater than 14 .0m 2 in sign face area”
What this means for your sign

Maximum height by sign area: up to 14 m² (151 sq ft) → 8 m (26 ft); over 14 m² (151 sq ft) → 12 m (39 ft).

setback
“No part of any ground sign shall: be less than 15.0m from the base or support of any traffic signal or traffic control device; be less than 1.5m from any lot line other than one that abuts a street; be less than 1.5m of any municipally owned sidewalk;”
What this means for your sign

15.0 m (49 ft) from a traffic signal · 1.5 m (4 ft 11 in) from any lot line other than one on a street · 1.5 m (4 ft 11 in) from a municipal sidewalk · 50.0 m (164 ft) from any other permanent ground sign on the same lot

setback
“be less than 30.0m from any third party billboard sign or 50.0m from any permanent ground sign on the same lot;”
What this means for your sign

15.0 m (49 ft) from a traffic signal · 1.5 m (4 ft 11 in) from any lot line other than one on a street · 1.5 m (4 ft 11 in) from a municipal sidewalk · 50.0 m (164 ft) from any other permanent ground sign on the same lot

Group 4 — retail, restaurant, hotel, shopping centre, automobile use, bank, personal service · Directional sign

maximum area, number, number, per what, height
“not more than two first party directional signs shall be erected or displayed adjacent to a combination entrance-exit to any premises, and not more than one such sign shall be erected or displayed adjacent to a single entrance or a single exit therefrom. A sign is restricted to a maximum sign face area of 1.5m 2 and a maximum sign height of 1.5 m”
What this means for your sign

A directional sign can be no larger than 1.5 m² (16 sq ft).

2 directional signs at a combined entrance-exit (one at a single entrance or exit).

Number, per what: at a combined entrance-exit (one at a single entrance or exit)

The directional sign can be no taller than 1.5 m (4 ft 11 in).

Group 4 — retail, restaurant, hotel, shopping centre, automobile use, bank, personal service · Projecting sign

maximum area, number, note
“Number Of Signs One per street frontage One per street frontage One per street frontage Number Of Sign Faces Single or Double Single or Double Single or Double Maximum Sign Face Area 2.0m 2 2.0m 2 2.0m 2 Maximum Projection 2.5m 2.5m 2.5m”
What this means for your sign

A projecting sign can be no larger than 2 m² (22 sq ft).

One projecting sign per street frontage.

It may stick out no more than 2.5 m (8 ft 2 in) and sit no higher than 1.2 m (3 ft 11 in) above the height of the first storey (Table 6.5).

clearance above the ground, note
“No part of any projecting wall sign shall: i) be less than 2.4m above grade; ii) not more than 1.2m above the height of the first storey”
What this means for your sign

The bottom of the sign must be at least 2.4 m (7 ft 10 in) above the ground or walkway below.

It may stick out no more than 2.5 m (8 ft 2 in) and sit no higher than 1.2 m (3 ft 11 in) above the height of the first storey (Table 6.5).

Group 3 — offices, clinics, day care, industrial, schools, hospitals, places of worship · Wall sign

clearance above the ground, projection from the wall, placement
“No part of any wall sign shall: i) project more than 0.6m from the face of the building wall to which it is attached; ii) be more than 1.2m above the height of the first storey; iii) project beyond the limits of the building wall to which it is attached; iv) be placed less than 2.4m above the grade below when erected above a location accessible to the public.”
What this means for your sign

The bottom of the sign must be at least 2.4 m (7 ft 10 in) above the ground or walkway below.

It can stick out no more than 0.6 m (2 ft) from the wall.

Placement: no higher than 1.2 m (3 ft 11 in) above the height of the first storey

note, area per metre of frontage
“Maximum Sign Face Area 0.3m 2 0.1m 2 per metre of building 0.5m 2 per metre of building 1.1m 2 per metre of building”
What this means for your sign

Table 6.3 prints the rate as “per metre of building”; Table 6.4 and the definition read it as building frontage, which is how we apply it. Signs on walls that do not face a street are allowed, but everything on the building together stays inside this limit (s.6.3.3). Up to 30% of the allowance may be changing copy.

You get 0.5 m² (5.4 sq ft) of wall sign for every metre (3 ft 3 in) of building frontage. For example, a storefront 10 m (33 ft) wide with a 4 m (13 ft) tall first storey works out to 5 m² (54 sq ft).

note, area per metre of frontage
“Maximum Sign Face Area Per Street Frontage Per Premises 0.1m 2 per metre of building frontage 0.5m 2 per metre of building frontage 1.1m 2 per metre of building frontage”
What this means for your sign

Table 6.3 prints the rate as “per metre of building”; Table 6.4 and the definition read it as building frontage, which is how we apply it. Signs on walls that do not face a street are allowed, but everything on the building together stays inside this limit (s.6.3.3). Up to 30% of the allowance may be changing copy.

You get 0.5 m² (5.4 sq ft) of wall sign for every metre (3 ft 3 in) of building frontage. For example, a storefront 10 m (33 ft) wide with a 4 m (13 ft) tall first storey works out to 5 m² (54 sq ft).

note
““building frontage” means the horizontal distance, measured at grade, along a building wall that faces a street and includes the building wall which incorporates the main entrance(s) facing a parking area on the same premises.”
What this means for your sign

Table 6.3 prints the rate as “per metre of building”; Table 6.4 and the definition read it as building frontage, which is how we apply it. Signs on walls that do not face a street are allowed, but everything on the building together stays inside this limit (s.6.3.3). Up to 30% of the allowance may be changing copy.

note
“Awning, canopy and facial signs are permitted to be attached to walls of a building that do not face a street provided that the maximum sign face area of all signs attached to the building does not exceed the maximum sign face area limitations of Table 6.3”
What this means for your sign

Table 6.3 prints the rate as “per metre of building”; Table 6.4 and the definition read it as building frontage, which is how we apply it. Signs on walls that do not face a street are allowed, but everything on the building together stays inside this limit (s.6.3.3). Up to 30% of the allowance may be changing copy.

note
“Maximum Changing Copy Area Prohibited 30% of the maximum sign face area 30% of the maximum sign face area 30% of the maximum sign face area”
What this means for your sign

Table 6.3 prints the rate as “per metre of building”; Table 6.4 and the definition read it as building frontage, which is how we apply it. Signs on walls that do not face a street are allowed, but everything on the building together stays inside this limit (s.6.3.3). Up to 30% of the allowance may be changing copy.

Group 3 — offices, clinics, day care, industrial, schools, hospitals, places of worship · Ground sign

number, note
“Number Of Signs One per street frontage No limit except as regulated by Rows 6 and 12 below No limit except as regulated by Rows 6 and 12 below”
What this means for your sign

No limit on the number of ground signs except through the area row and the location rules (Table 6.1). As an alternative, all ground signs on the premises together may be sized at 1.0 m² (11 sq ft) per 1500 m² (16,146 sq ft) of lot area, never over 30.0 m² (s.6.1.5).

number, note
“As an alternative to the maximum sign face area regulations set out in Row 6 of Table 6.1, the maximum sign face area for all ground signs located on a premises may be calculated at 1.0m 2 of sign face area per 1500m 2 of lot area, but in no case can the sign face area exceed 30.0m 2 .”
What this means for your sign

No limit on the number of ground signs except through the area row and the location rules (Table 6.1). As an alternative, all ground signs on the premises together may be sized at 1.0 m² (11 sq ft) per 1500 m² (16,146 sq ft) of lot area, never over 30.0 m² (s.6.1.5).

minimum allowance, maximum area, per metre of frontage, area per metre of frontage
“Maximum Sign Face Area Per Street Frontage Per Premises 3.0m 2 The greater of 5.0m 2 or 1m 2 per 20m street frontage and in no case greater than 10.0m 2 The greater of 15.0m 2 or 1m 2 per 10m street frontage and in no case greater than 30.0m 2”
What this means for your sign

The larger of 5 m² (54 sq ft) or 1 m² (11 sq ft) for every 20 m (66 ft) of frontage, but never more than 10 m² (108 sq ft). For example, a lot with 30 m (98 ft) of street frontage works out to 5 m² (54 sq ft).

height
“Maximum Height 4.0m 6.0m i. 8.0m for signs 14 .0m 2 or less in sign face area; ii. 12.0m for signs greater than 14 .0m 2 in sign face area”
What this means for your sign

The ground sign can be no taller than 6 m (20 ft).

setback
“No part of any ground sign shall: be less than 15.0m from the base or support of any traffic signal or traffic control device; be less than 1.5m from any lot line other than one that abuts a street; be less than 1.5m of any municipally owned sidewalk;”
What this means for your sign

15.0 m (49 ft) from a traffic signal · 1.5 m (4 ft 11 in) from any lot line other than one on a street · 1.5 m (4 ft 11 in) from a municipal sidewalk · 50.0 m (164 ft) from any other permanent ground sign on the same lot

setback
“be less than 30.0m from any third party billboard sign or 50.0m from any permanent ground sign on the same lot;”
What this means for your sign

15.0 m (49 ft) from a traffic signal · 1.5 m (4 ft 11 in) from any lot line other than one on a street · 1.5 m (4 ft 11 in) from a municipal sidewalk · 50.0 m (164 ft) from any other permanent ground sign on the same lot

Group 3 — offices, clinics, day care, industrial, schools, hospitals, places of worship · Directional sign

maximum area, number, number, per what, height
“not more than two first party directional signs shall be erected or displayed adjacent to a combination entrance-exit to any premises, and not more than one such sign shall be erected or displayed adjacent to a single entrance or a single exit therefrom. A sign is restricted to a maximum sign face area of 1.5m 2 and a maximum sign height of 1.5 m”
What this means for your sign

A directional sign can be no larger than 1.5 m² (16 sq ft).

2 directional signs at a combined entrance-exit (one at a single entrance or exit).

Number, per what: at a combined entrance-exit (one at a single entrance or exit)

The directional sign can be no taller than 1.5 m (4 ft 11 in).

Group 3 — offices, clinics, day care, industrial, schools, hospitals, places of worship · Projecting sign

maximum area, number, note
“Number Of Signs One per street frontage One per street frontage One per street frontage Number Of Sign Faces Single or Double Single or Double Single or Double Maximum Sign Face Area 2.0m 2 2.0m 2 2.0m 2 Maximum Projection 2.5m 2.5m 2.5m”
What this means for your sign

A projecting sign can be no larger than 2 m² (22 sq ft).

One projecting sign per street frontage.

It may stick out no more than 2.5 m (8 ft 2 in) and sit no higher than 1.2 m (3 ft 11 in) above the height of the first storey (Table 6.5).

clearance above the ground, note
“No part of any projecting wall sign shall: i) be less than 2.4m above grade; ii) not more than 1.2m above the height of the first storey”
What this means for your sign

The bottom of the sign must be at least 2.4 m (7 ft 10 in) above the ground or walkway below.

It may stick out no more than 2.5 m (8 ft 2 in) and sit no higher than 1.2 m (3 ft 11 in) above the height of the first storey (Table 6.5).

Group 2 — apartment building of six units or more, townhomes, nursing or rest home, farm · Wall sign

clearance above the ground, projection from the wall, placement
“No part of any wall sign shall: i) project more than 0.6m from the face of the building wall to which it is attached; ii) be more than 1.2m above the height of the first storey; iii) project beyond the limits of the building wall to which it is attached; iv) be placed less than 2.4m above the grade below when erected above a location accessible to the public.”
What this means for your sign

The bottom of the sign must be at least 2.4 m (7 ft 10 in) above the ground or walkway below.

It can stick out no more than 0.6 m (2 ft) from the wall.

Placement: no higher than 1.2 m (3 ft 11 in) above the height of the first storey

note, area per metre of frontage
“Maximum Sign Face Area 0.3m 2 0.1m 2 per metre of building 0.5m 2 per metre of building 1.1m 2 per metre of building”
What this means for your sign

Table 6.3 prints the rate as “per metre of building”; Table 6.4 and the definition read it as building frontage, which is how we apply it. Signs on walls that do not face a street are allowed, but everything on the building together stays inside this limit (s.6.3.3). Up to 30% of the allowance may be changing copy.

You get 0.1 m² (1.1 sq ft) of wall sign for every metre (3 ft 3 in) of building frontage. For example, a storefront 10 m (33 ft) wide with a 4 m (13 ft) tall first storey works out to 1 m² (11 sq ft).

note, area per metre of frontage
“Maximum Sign Face Area Per Street Frontage Per Premises 0.1m 2 per metre of building frontage 0.5m 2 per metre of building frontage 1.1m 2 per metre of building frontage”
What this means for your sign

Table 6.3 prints the rate as “per metre of building”; Table 6.4 and the definition read it as building frontage, which is how we apply it. Signs on walls that do not face a street are allowed, but everything on the building together stays inside this limit (s.6.3.3). Up to 30% of the allowance may be changing copy.

You get 0.1 m² (1.1 sq ft) of wall sign for every metre (3 ft 3 in) of building frontage. For example, a storefront 10 m (33 ft) wide with a 4 m (13 ft) tall first storey works out to 1 m² (11 sq ft).

note
““building frontage” means the horizontal distance, measured at grade, along a building wall that faces a street and includes the building wall which incorporates the main entrance(s) facing a parking area on the same premises.”
What this means for your sign

Table 6.3 prints the rate as “per metre of building”; Table 6.4 and the definition read it as building frontage, which is how we apply it. Signs on walls that do not face a street are allowed, but everything on the building together stays inside this limit (s.6.3.3). Up to 30% of the allowance may be changing copy.

note
“Awning, canopy and facial signs are permitted to be attached to walls of a building that do not face a street provided that the maximum sign face area of all signs attached to the building does not exceed the maximum sign face area limitations of Table 6.3”
What this means for your sign

Table 6.3 prints the rate as “per metre of building”; Table 6.4 and the definition read it as building frontage, which is how we apply it. Signs on walls that do not face a street are allowed, but everything on the building together stays inside this limit (s.6.3.3). Up to 30% of the allowance may be changing copy.

note
“Maximum Changing Copy Area Prohibited 30% of the maximum sign face area 30% of the maximum sign face area 30% of the maximum sign face area”
What this means for your sign

Table 6.3 prints the rate as “per metre of building”; Table 6.4 and the definition read it as building frontage, which is how we apply it. Signs on walls that do not face a street are allowed, but everything on the building together stays inside this limit (s.6.3.3). Up to 30% of the allowance may be changing copy.

Group 2 — apartment building of six units or more, townhomes, nursing or rest home, farm · Ground sign

maximum area
“Maximum Sign Face Area Per Street Frontage Per Premises 3.0m 2 The greater of 5.0m 2 or 1m 2 per 20m street frontage and in no case greater than 10.0m 2 The greater of 15.0m 2 or 1m 2 per 10m street frontage and in no case greater than 30.0m 2”
What this means for your sign

The ground sign allowance tops out at 3 m² (32 sq ft), however big the building or lot. For example, a lot with 30 m (98 ft) of street frontage works out to 3 m² (32 sq ft).

number
“Number Of Signs One per street frontage No limit except as regulated by Rows 6 and 12 below No limit except as regulated by Rows 6 and 12 below”
What this means for your sign

One ground sign per street frontage.

height
“Maximum Height 4.0m 6.0m i. 8.0m for signs 14 .0m 2 or less in sign face area; ii. 12.0m for signs greater than 14 .0m 2 in sign face area”
What this means for your sign

The ground sign can be no taller than 4 m (13 ft).

setback
“No part of any ground sign shall: be less than 15.0m from the base or support of any traffic signal or traffic control device; be less than 1.5m from any lot line other than one that abuts a street; be less than 1.5m of any municipally owned sidewalk;”
What this means for your sign

15.0 m (49 ft) from a traffic signal · 1.5 m (4 ft 11 in) from any lot line other than one on a street · 1.5 m (4 ft 11 in) from a municipal sidewalk · 50.0 m (164 ft) from any other permanent ground sign on the same lot

setback
“be less than 30.0m from any third party billboard sign or 50.0m from any permanent ground sign on the same lot;”
What this means for your sign

15.0 m (49 ft) from a traffic signal · 1.5 m (4 ft 11 in) from any lot line other than one on a street · 1.5 m (4 ft 11 in) from a municipal sidewalk · 50.0 m (164 ft) from any other permanent ground sign on the same lot

Group 2 — apartment building of six units or more, townhomes, nursing or rest home, farm · Directional sign

maximum area, number, number, per what, height
“not more than two first party directional signs shall be erected or displayed adjacent to a combination entrance-exit to any premises, and not more than one such sign shall be erected or displayed adjacent to a single entrance or a single exit therefrom. A sign is restricted to a maximum sign face area of 1.5m 2 and a maximum sign height of 1.5 m”
What this means for your sign

A directional sign can be no larger than 1.5 m² (16 sq ft).

2 directional signs at a combined entrance-exit (one at a single entrance or exit).

Number, per what: at a combined entrance-exit (one at a single entrance or exit)

The directional sign can be no taller than 1.5 m (4 ft 11 in).

Group 2 — apartment building of six units or more, townhomes, nursing or rest home, farm · Projecting sign

maximum area, number, note
“Number Of Signs One per street frontage One per street frontage One per street frontage Number Of Sign Faces Single or Double Single or Double Single or Double Maximum Sign Face Area 2.0m 2 2.0m 2 2.0m 2 Maximum Projection 2.5m 2.5m 2.5m”
What this means for your sign

A projecting sign can be no larger than 2 m² (22 sq ft).

One projecting sign per street frontage.

It may stick out no more than 2.5 m (8 ft 2 in) and sit no higher than 1.2 m (3 ft 11 in) above the height of the first storey (Table 6.5).

clearance above the ground, note
“No part of any projecting wall sign shall: i) be less than 2.4m above grade; ii) not more than 1.2m above the height of the first storey”
What this means for your sign

The bottom of the sign must be at least 2.4 m (7 ft 10 in) above the ground or walkway below.

It may stick out no more than 2.5 m (8 ft 2 in) and sit no higher than 1.2 m (3 ft 11 in) above the height of the first storey (Table 6.5).

Group 1 — house, semi, duplex or small multiple of five units or fewer · Wall sign

maximum area
“Maximum Sign Face Area 0.3m 2 0.1m 2 per metre of building 0.5m 2 per metre of building 1.1m 2 per metre of building”
What this means for your sign

The wall sign allowance tops out at 0.3 m² (3.2 sq ft), however big the building or lot. For example, a storefront 10 m (33 ft) wide with a 4 m (13 ft) tall first storey works out to 0.3 m² (3.2 sq ft).

clearance above the ground, projection from the wall, placement
“No part of any wall sign shall: i) project more than 0.6m from the face of the building wall to which it is attached; ii) be more than 1.2m above the height of the first storey; iii) project beyond the limits of the building wall to which it is attached; iv) be placed less than 2.4m above the grade below when erected above a location accessible to the public.”
What this means for your sign

The bottom of the sign must be at least 2.4 m (7 ft 10 in) above the ground or walkway below.

It can stick out no more than 0.6 m (2 ft) from the wall.

Placement: no higher than 1.2 m (3 ft 11 in) above the height of the first storey

number
“Number Of Signs One per occupancy No limit No limit No limit”
What this means for your sign

One wall sign per occupancy.

Group 1 — house, semi, duplex or small multiple of five units or fewer · Ground sign

why
“6.1.1 Group 1 Uses - First party permanent ground signs are prohibited for Group 1 uses except an identification sign that is associated with a home occupation which has street frontage on an arterial road and provided; (a) the single or double sided sign does not exceed a maximum sign face area of 1.0m 2 and; (b) the sign does not exceed a height of 1.5m and;”
What this means for your sign

s.6.1.1 prohibits a permanent ground sign for a Group 1 use, except a home occupation’s identification sign on an arterial road, no larger than 1.0 m² (11 sq ft) and no taller than 1.5 m (4 ft 11 in), with no lighting.

Lighting and digital signs

hours
“a) Between the hours of 9:00 p.m. and 7:00 a.m. where the sign is located in, or within 30m of, a Residential (R) Zone, except where: i) the sign is a first party sign associated with a lawful business which operates during this period, and only while the business is actually in operation; or ii) the sign is located in a Special District as per Section 10, if it specifies otherwise.”
What this means for your sign

No illumination from 11:00 p.m. to 7:00 a.m. CITY-WIDE, and from 9:00 p.m. for a sign in, or within 30 m (98 ft) of, a Residential (R) zone. Exceptions: a first party sign of a lawful business that operates in those hours, and only while it is actually operating; a Special District under Section 10 that says otherwise; and, for the city-wide period only, a lawfully erected third party sign. Signs for hospitals and emergency treatment facilities, power stations and substations, and the other uses listed in s.4.3.3 are exempt. A storefront that closes in the evening cannot leave its sign lit overnight.

hours
“b) Between the hours of 11:00 p.m. and 7:00 a.m., except where: i) the sign is a first party sign associated with a lawful business which operates during this period and only while the business is actually in operation; ii) the sign is located in a Special District as per Section 10, if it specifies otherwise; or iii) the sign is a lawfully erected third party sign.”
What this means for your sign

No illumination from 11:00 p.m. to 7:00 a.m. CITY-WIDE, and from 9:00 p.m. for a sign in, or within 30 m (98 ft) of, a Residential (R) zone. Exceptions: a first party sign of a lawful business that operates in those hours, and only while it is actually operating; a Special District under Section 10 that says otherwise; and, for the city-wide period only, a lawfully erected third party sign. Signs for hospitals and emergency treatment facilities, power stations and substations, and the other uses listed in s.4.3.3 are exempt. A storefront that closes in the evening cannot leave its sign lit overnight.

hours
“4.3.3 Signs associated with the following uses may be illuminated and are not subject to sections 4.3.1 nor 4.3.2: a) hospitals and emergency treatment facilities; b) power generating stations and electrical substations;”
What this means for your sign

No illumination from 11:00 p.m. to 7:00 a.m. CITY-WIDE, and from 9:00 p.m. for a sign in, or within 30 m (98 ft) of, a Residential (R) zone. Exceptions: a first party sign of a lawful business that operates in those hours, and only while it is actually operating; a Special District under Section 10 that says otherwise; and, for the city-wide period only, a lawfully erected third party sign. Signs for hospitals and emergency treatment facilities, power stations and substations, and the other uses listed in s.4.3.3 are exempt. A storefront that closes in the evening cannot leave its sign lit overnight.

movement and animation
“b) during the message transition, the sign shall not include any blinking, intermittent or flashing light or the illusion of such effects;”
What this means for your sign

No blinking, intermittent or flashing light, or the illusion of it, during the transition; flashing is prohibited in the illumination row as well

movement and animation, general permission to illuminate
“Illumination External or Internal, Flashing is prohibited External or Internal, Flashing is prohibited External or Internal, notwithstanding the provisions in the Special Districts of this By-law, Flashing is prohibited”
What this means for your sign

No blinking, intermittent or flashing light, or the illusion of it, during the transition; flashing is prohibited in the illumination row as well

Table 6.1 (ground signs) reads “External or Internal, Flashing is prohibited” for each of Groups 2, 3 and 4. A Group 1 premises may have a ground sign only for a home occupation, and no part of it may be illuminated (s.6.1.1(c)).

which signs may be digital, general permission to illuminate
“Group Use Group 2 Group 3 Group 4”
What this means for your sign

On a ground sign (Table 6.1), changing copy may cover up to 30% of the maximum sign face area for Group 2, 40% for Group 3 and 50% for Group 4. For Group 2, electronic copy “shall be restricted to static copy”. A Group 1 ground sign may have no changing copy at all

Table 6.1 (ground signs) reads “External or Internal, Flashing is prohibited” for each of Groups 2, 3 and 4. A Group 1 premises may have a ground sign only for a home occupation, and no part of it may be illuminated (s.6.1.1(c)).

which signs may be digital
“Maximum Changing Copy Area 30% of the maximum sign face area 40% of the maximum sign face area 50% of the maximum sign face area”
What this means for your sign

On a ground sign (Table 6.1), changing copy may cover up to 30% of the maximum sign face area for Group 2, 40% for Group 3 and 50% for Group 4. For Group 2, electronic copy “shall be restricted to static copy”. A Group 1 ground sign may have no changing copy at all

which signs may be digital
“Changing Copy Type Manual, Rotating or Electronic which shall be restricted to static copy Manual, Rotating or Electronic Manual, Rotating or Electronic”
What this means for your sign

On a ground sign (Table 6.1), changing copy may cover up to 30% of the maximum sign face area for Group 2, 40% for Group 3 and 50% for Group 4. For Group 2, electronic copy “shall be restricted to static copy”. A Group 1 ground sign may have no changing copy at all

which signs may be digital, general permission to illuminate
“6.1.1 Group 1 Uses - First party permanent ground signs are prohibited for Group 1 uses except an identification sign that is associated with a home occupation”
What this means for your sign

On a ground sign (Table 6.1), changing copy may cover up to 30% of the maximum sign face area for Group 2, 40% for Group 3 and 50% for Group 4. For Group 2, electronic copy “shall be restricted to static copy”. A Group 1 ground sign may have no changing copy at all

Table 6.1 (ground signs) reads “External or Internal, Flashing is prohibited” for each of Groups 2, 3 and 4. A Group 1 premises may have a ground sign only for a home occupation, and no part of it may be illuminated (s.6.1.1(c)).

which signs may be digital, general permission to illuminate
“(c) no part of the sign has illumination, changing copy area or rotation; and,”
What this means for your sign

On a ground sign (Table 6.1), changing copy may cover up to 30% of the maximum sign face area for Group 2, 40% for Group 3 and 50% for Group 4. For Group 2, electronic copy “shall be restricted to static copy”. A Group 1 ground sign may have no changing copy at all

Table 6.1 (ground signs) reads “External or Internal, Flashing is prohibited” for each of Groups 2, 3 and 4. A Group 1 premises may have a ground sign only for a home occupation, and no part of it may be illuminated (s.6.1.1(c)).

message hold
“h) for all first party signs, the rotating or electronic changing static copy duration shall not be less than ten (10) seconds before instantaneously transitioning to the next static copy; and”
What this means for your sign

Not less than ten (10) seconds, then an instantaneous transition to the next static copy — for first party and third party signs alike

message hold
“i) for all third party signs, the rotating or electronic changing static copy duration shall not be less than ten (10) seconds before instantaneously transitioning to the next static copy.”
What this means for your sign

Not less than ten (10) seconds, then an instantaneous transition to the next static copy — for first party and third party signs alike

where a digital sign can go
“c) all electronic changing copy shall come equipped with functioning automatic dimming technology which will automatically adjust the sign’s brightness in direct correlation with ambient light conditions;”
What this means for your sign

Automatic dimming technology is mandatory, and the sign must be designed to stop operating if it malfunctions.

where a digital sign can go
“g) a sign displaying electronic changing copy shall be designed so as to cease operating in the case of a malfunction;”
What this means for your sign

Automatic dimming technology is mandatory, and the sign must be designed to stop operating if it malfunctions.

distance from residential districts, near housing
“a) the minimum distance from an exclusively residential zone shall be 50m;”
What this means for your sign

50 m (164 ft) from an exclusively residential zone

External light may not be directed toward adjacent lots, public road allowances or oncoming traffic, and must be downcast or shielded. Electronic changing copy needs 50 m (164 ft) from an EXCLUSIVELY residential zone — narrower wording than “any residential”.

what we could not confirm
“be classified according to its primary use as belonging to one of the groups as set out in Tables 5.1 and 5.2 below.”
What this means for your sign

The Group 1 to 4 classification that decides how much changing copy a ground sign gets is in Tables 5.1 and 5.2 of the by-law; we have not built in it, so look your use up there. We have read Table 6.1 (ground signs) for changing copy, not the wall-sign tables.

what we could not confirm
“Table 5.1 - Group Uses – Groups 1 And 2”
What this means for your sign

The Group 1 to 4 classification that decides how much changing copy a ground sign gets is in Tables 5.1 and 5.2 of the by-law; we have not built in it, so look your use up there. We have read Table 6.1 (ground signs) for changing copy, not the wall-sign tables.

what we could not confirm
“Table 5.2 - Group Uses – Groups 3 And 4”
What this means for your sign

The Group 1 to 4 classification that decides how much changing copy a ground sign gets is in Tables 5.1 and 5.2 of the by-law; we have not built in it, so look your use up there. We have read Table 6.1 (ground signs) for changing copy, not the wall-sign tables.

light spill, light spill distance, worth knowing
“c) the illumination shall not increase the light levels within 10.0m of all points of the sign face by more than 3 lux above the ambient lighting level;”
What this means for your sign

It may add no more than 3 lux of light (roughly, the glow it throws on its surroundings) above normal levels, measured 10 m (33 ft) away.

Light spill is measured 10 m (33 ft) from the sign.

The by-law enforces its brightness limits in nits but never defines a nit or a measurement method. in the excerpt we hold, s.4.3.1 skips clause (d) and the night limit sits in a second clause also lettered (e).

brightness, day, brightness, night, worth knowing
“4.3.1 Where this By-law permits a sign to be illuminated, the sign owner shall ensure the following requirements are met:”
What this means for your sign

A digital or lit sign can be no brighter than 5,000 nits in daylight (a nit is the standard measure of screen brightness).

At night it must dim to no more than 300 nits.

The by-law enforces its brightness limits in nits but never defines a nit or a measurement method. in the excerpt we hold, s.4.3.1 skips clause (d) and the night limit sits in a second clause also lettered (e).

brightness, day, brightness, night, worth knowing
“e) the illumination shall not exceed 5,000 nits during the period between sunrise and sunset; and (e) the illumination shall not exceed 300 nits during the period between sunset and sunrise.”
What this means for your sign

A digital or lit sign can be no brighter than 5,000 nits in daylight (a nit is the standard measure of screen brightness).

At night it must dim to no more than 300 nits.

The by-law enforces its brightness limits in nits but never defines a nit or a measurement method. in the excerpt we hold, s.4.3.1 skips clause (d) and the night limit sits in a second clause also lettered (e).

near housing, up-lighting
“a) illumination which is external shall not be directed toward adjacent lots, public road allowances or into the direction of oncoming traffic; b) illumination which is external shall be downcast, or shielded, to minimize reflective impact on the night sky by being ground oriented;”
What this means for your sign

External light may not be directed toward adjacent lots, public road allowances or oncoming traffic, and must be downcast or shielded. Electronic changing copy needs 50 m (164 ft) from an EXCLUSIVELY residential zone — narrower wording than “any residential”.

External illumination must be downcast, or shielded to minimize reflection on the night sky; an unshielded ground-mounted up-light is out; a shielded fixture is arguable.

Which cities we can answer for 29 cities

We calculate your maximum

28

The size and count rules are in, so you get a number rather than a reading list.

We can point you to the by-law, not the numbers

1

We hold the reference and the contacts. We would rather say that than guess.

Don’t see your city? Tell us which one you need — we add the ones people actually ask for.